What’s the latest Internet viral marketing craze? An online video from Evian featuring roller skating babies. On YouTube, the US version of the video has already had over 3 million views since being posted on July 2, 2009. Traffic to Evian’s website, evianliveyoung.com, has also grown and the market share of visits increased 700% on Wednesday, July 8th from the previous day.

YouTube was the top referring website to evianliveyoung.com on Wednesday and accounted for 54% of the traffic. Facebook also referred nearly 14% of the traffic as users shared the video across their networks of friends. Clearly video and social media websites helped to push the video and website to popularity, but email also still played a key role. Overall email services referred 16% of the traffic to evianliveyoung.com as fans emailed links to the video to friends and family.