Yesterday my colleague Heather wrote a blog post about the top searches on YouTube; which are dominated by music-related searches. Along those same lines, I have been monitoring the top websites receiving traffic from a portfolio of 1300 band & artist names over the past few months to identify the top music destinations. The largest share of traffic, nearly 24%, visited Wikipedia immediately following a search on one of the names and for the past 10 weeks, YouTube ranked 2nd, receiving a higher share of the traffic than MySpace.

For example, the top searched artist within the music portfolio was Taylor Swift for the 4 weeks ending January 24, 2009. The top websites to receive traffic from the searches on ‘taylor swift’ was Wikipedia and YouTube, ahead of the artist’s official website.