29
2009
YouTube Site Search – Lil Wayne Tops
Today we are releasing data and analysis on the top 50 search terms entered into YouTube’s own search engine, revealing that 72% of searches are music related. We did this analysis using our Conversions technology which we use for custom projects for clients. We, on the Hitwise research team, requested this data when we saw the news in November that Google would be testing an auction based system for ads on YouTube.
We wondered, what kind of search terms are people entering into the YouTube site search engine that might attract paid listings. Our development team was most helpful and ran the report for us. The December data shows rapper Lil Wayne at the top of the list, followed by “twilight”, “beyonce”, “single ladies” and “soulja boy”. (The top 20 are included at the end of this post.)
I looked at these top five terms to see whether they are seeing much paid search activity across the major search engines (Google, Yahoo! Search et al). In December, 5.10% of searches for “twilight” went to a paid listing, 3.08% for “lil wayne”, 2.29% for “single ladies”, 1.43% for “beyonce” and 0.28% for “soulja boy”. Compared to the term “wii fit” which saw 34.24% clicks on paid listings in December this doesn’t seem like much. While we can’t assume that retailers will be willing to spend at the same rate for YouTube searches as for Google searches, a few paid clicks here and there can’t hurt Google’s earnings.
Also, further down the list are other perhaps more promising terms such as “hypnosis”, “pokemon”, and “bodybuilding”. It will be interesting to see whether Google finally finds a way to make money from YouTube.
Top YouTube Search Terms
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spears
love story
family guy
akon
hannah montan…
Top YouTube Search Terms
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spears
love story
family guy
akon
hannah montan…
Top YouTube Search Terms
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spears
love story
family guy
akon
hannah monta…
Top YouTube Search Terms
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spears
love story
family guy
akon
hannah monta…
Top YouTube Search Terms
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spears
love story
family guy
akon
hannah monta…
Top YouTube Search Terms
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spears
love story
family guy
akon
hannah monta…
Top YouTube Search Terms
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spears
love story
family guy
akon
hannah monta…
Top YouTube Search Terms
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spears
love story
family guy
akon
hannah monta…
Top YouTube Search Terms
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spears
love story
family guy
akon
hannah monta…
Top YouTube Search Terms
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spears
love story
family guy
akon
hannah monta…
Top YouTube Search Terms
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spears
love story
family guy
akon
hannah monta…
This is because the main use for YouTube right now is to listen to copyrighted music and Lil Wayne is the hottest thing with the youngsters. If you look at sites like Hulu, that offer up real Video fare you’ll notice that watching habits are completely different a mirror TV audiences.
http://www.ebizmba.com/articles/video-sites
Wow.That is priceless information plus never would i have thought many of the terms there had such popularity. I am impressed yet mind boggled.
Kind regards
Flosslounge
I like your reports is very useful for me because I am a SEO consultant http://www.pakistansoftwarehouse.com
but I need some more information about what people searching in Google and Yahoo.
where I can see which keywords is searching I used google trends but is just showing only top current keywords. and all those keywords mostly related to current affairs.
I need to know hot keywords for retails stores, b2b website.
Thank Syed
La musique domine les recherches sur YouTube
“Lil Wayne”, “Beyonce”, “Single Ladies”, “Soulja Boy”, “Womanizer”… 72% des 50 termes les plus recherchés sur YouTube sont liés à la musique, révèle une étude du cabinet Hitwise. Cette étude confirme d’autres observations. Mais elle…
La musique domine les recherches sur YouTube
“Lil Wayne”, “Beyonce”, “Single Ladies”, “Soulja Boy”, “Womanizer”… 72% des 50 termes les plus recherchés sur YouTube sont liés à la musique, révèle une étude du cabinet Hitwise. Ces 50 premières recherches représentent 20% du total des rech…
La musique domine les recherches sur YouTube
“Lil Wayne”, “Beyonce”, “Single Ladies”, “Soulja Boy”, “Womanizer”… 72% des 50 termes les plus recherchés sur YouTube sont liés à la musique, révèle une étude du cabinet Hitwise. Ces 50 premières recherches représentent 20% du total des rech…
La musique domine les recherches sur YouTube
“Lil Wayne”, “Beyonce”, “Single Ladies”, “Soulja Boy”, “Womanizer”… 72% des 50 termes les plus recherchés sur YouTube sont liés à la musique, révèle une étude du cabinet Hitwise. Ces 50 premières recherches représentent 20% du total des reche…
Top YouTube Search Terms
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spears
love story
family guy
akon
hannah monta…
Top YouTube Search Terms
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spears
love story
family guy
akon
hannah monta…
Top YouTube Search Terms
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spears
love story
family guy
akon
hannah monta…
Top YouTube Search Terms
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spears
love story
family guy
akon
hannah monta…
Top YouTube Search Terms
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spears
love story
family guy
akon
hannah monta…
Top YouTube Search Terms
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spears
love story
family guy
akon
hannah monta…
Top YouTube Search Terms
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spears
love story
family guy
akon
hannah monta…
Top YouTube Search Terms
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spears
love story
family guy
akon
hannah monta…
Top YouTube Search Terms
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spears
love story
family guy
akon
hannah monta…
Top YouTube Search Terms
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spears
love story
family guy
akon
hannah monta…
Top YouTube Search Terms
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spears
love story
family guy
akon
hannah monta…
Top YouTube Search Terms
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spears
love story
family guy
akon
hannah monta…
Top YouTube Search Terms
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spears
love story
family guy
akon
hannah monta…
Top YouTube Search Terms
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spears
love story
family guy
akon
hannah monta…
Top YouTube Search Terms
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spears
love story
family guy
akon
hannah monta…
Top YouTube Search Terms
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spears
love story
family guy
akon
hannah monta…
Top YouTube Search Terms
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spears
love story
family guy
akon
hannah monta…
Top YouTube Search Terms
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spears
love story
family guy
akon
hannah monta…
Top YouTube Search Terms
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spears
love story
family guy
akon
hannah monta…
Top YouTube Search Terms
submit_url = “”;
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spea…
Top YouTube Search Terms
submit_url = “”;
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spea…
Top YouTube Search Terms
submit_url = “”;
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spea…
Top YouTube Search Terms
submit_url = “”;
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spea…
Top YouTube Search Terms
submit_url = “”;
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spea…
Top YouTube Search Terms
submit_url = “”;
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spea…
Top YouTube Search Terms
submit_url = “”;
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spea…
Top YouTube Search Terms
submit_url = “”;
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spea…
Top YouTube Search Terms
submit_url = “”;
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spea…
Top YouTube Search Terms
submit_url = “”;
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spea…
Top YouTube Search Terms
submit_url = “”;
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spea…
Top YouTube Search Terms
submit_url = “”;
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spea…
Top YouTube Search Terms
submit_url = “”;
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spea…
Top YouTube Search Terms
submit_url = “”;
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spea…
Top YouTube Search Terms
submit_url = “”;
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spea…
Top YouTube Search Terms
submit_url = “”;
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spea…
Top YouTube Search Terms
submit_url = “”;
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spea…
Top YouTube Search Terms
submit_url = “”;
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spea…
Top YouTube Search Terms
submit_url = “”;
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spea…
Top YouTube Search Terms
submit_url = “”;
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spea…
Top YouTube Search Terms
submit_url = “”;
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spea…
Top YouTube Search Terms
submit_url = “”;
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spea…
Top YouTube Search Terms
submit_url = “”;
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spea…
Top YouTube Search Terms
submit_url = “”;
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spea…
Top YouTube Search Terms
submit_url = “”;
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spea…
Top YouTube Search Terms
submit_url = “”;
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spea…
Top YouTube Search Terms
submit_url = “”;
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spea…
Top YouTube Search Terms
submit_url = “”;
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spea…
Top YouTube Search Terms
submit_url = “”;
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spea…
Top YouTube Search Terms
submit_url = “”;
Hitwise recently released the top 20 search terms on YouTube for December 2008. Let’s take a peek, shall we?
lil wayne
twilight
beyonce
single ladies
soulja boy
cris brown
fred
taylor swift
britney spea…