Jan
20
2009

Twitter catches up to Digg

Twitter has become a popular pastime for many who like to update their daily thoughts and activities, as well as for the voyeurs who just enjoy reading the tweets. Last week, the market share of visits to Twitter surpassed Digg for the first time since launch and was ranked #84 (one above Digg at #85) in the Computers and Internet category. A big driver of traffic to Twitter last week was around the US Airways plane crash in to the Hudson River last Thursday, driving many posts and updates about the situation. One photo of the plane taken by Janis Krums, was viewed by many people via Twitter and was subsequently used across a number of traditional media outlets.
Twitter Digg WMS.png
One major shift that has occurred is the increased traffic to Twitter from Internet users aged 25-34. During the same time frame last year, 12% of Twitter’s traffic was represented by those aged 25 to 34, which has increased to nearly 45% for the 4 weeks ending Jan 17, 2009.
Twitter Age Comp 1-17.png
In comparison, Digg’s share of visitors aged 25 to 34 was 20% during the same time frame.
Twitter Digg Age Comp 1-17.png
Also interesting is Twitter’s clickstream, where Digg relies heavily on traffic from Google (38.8% last week) while Twitter receives a higher share of traffic from social networks, which is mostly due to the applications which integrate the services. For example on Facebook, the Twitter application has over 104,000 active users where status updates can be linked to Twitter updates.
Twitter Upstream 1-17.png
One caveat is that a significant amount of twitter activity takes place on mobile devices (especially since there are several twitter apps for the iPhone), which is not measured here, so the impact of Twitter is actually higher than solely web visits. Although this only tells part of the story, judging by the amount of tweets about today’s Presidential election, we’ll continue to see Twitter’s traffic increase.


Yes – the market share of visits for Twitter includes the search.twitter.com domain. Visits to the search feature on Twitter are growing as well.
twitter search wms 1-17.png


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    • Matt
    • January 20th, 2009

    Just curious, does that twitter.com number include search.twitter.com?

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  9. I’m glad to hear that. I’m not too fond of Digg anymore as it has lost its purpose a long time ago. Twitter is a much better option in my opinion.

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  11. I understand these numbers don’t include mobile apps, but do they include desktop apps like TweetDeck? Because I (and many others) keep those type of apps open all day long.
    In fact, as fascinating as these numbers are, (1 out of 5 Tweeps are over 55?!?) do they even begin to tell the story of how invasive/persuasive Twitter actually is?

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