Jan
05
2009
05
2009
New Year’s Resolutions – Age and Fitness
To continue last week’s post on who is more likely to experience a New Year’s fitness surge, I turn to my custom category of the top gym sites in the U.S. By examining the difference between visitors to gym websites at the very end of 2008 (visits ramp each year in anticipation of New Year’s resolutions) and mid year visits to those very same sites, an age swing becomes immediately apparent.
18-24 year-old visitors surge an astounding 65% when comparing the New Year’s spike to summer, while the 55+ crowd decreases 40%. Age-groups in the 25-54 year-old range remain static. Perhaps there is an age/wisdom correlation behind this phenomenon. Thoughts?
Interesting findings.
Picture this your a 21 year old enjoying your winter break by partying, eating junk food, and lounging around in your pajamas.
New years eve comes around and it is the biggest party night of the year. You party hard with all your friends and the next day you feel like crap. You look in the mirror and realize over the break you have eaten and partied way too much.
There is only one solution, besides plastic surgery. Find the nearest gym and start pumping that iron.
I would think that the 55+ plus set would be busy with the holiday season (many may live away from family and are looking forward to the holidays to see children and grandchildren.) Also, older people may be less motivated to travel in the cold. The 18-24 set is probably most worried about gaining weight during the holiday season and interested in getting a good deal.
One hypothesis: As you grow up, you remember more New Year resolutions that you broke and you start just not making a big deal out of them.
If you are over 55, January 1st reminds you, at least unconsciously, of pesky mortality.
Enjoyin your book “Click”, Thanks
SK