Comments on: ZipCar Competition and Good Times for Car Sharing http://www.experian.com/blogs/hitwise/2008/12/31/zipcar-competition-and-good-times-for-car-sharing/ Insights about online marketing, e-commerce and industry trends Thu, 30 Aug 2012 13:37:42 +0000 hourly 1 http://wordpress.org/?v=3.4.2 By: Dave Brook http://www.experian.com/blogs/hitwise/2008/12/31/zipcar-competition-and-good-times-for-car-sharing/#comment-27097 Dave Brook Sat, 03 Jan 2009 11:30:58 +0000 http://www.experian.com/blogs/ilovedata/2008/12/31/zipcar-competition-and-good-times-for-car-sharing/#comment-27097 Interesting data but I wonder if you're making inferences that have other simpler explanations. If 10% of Zipcar hits came from travel web sites it seems likely that it's because Zipcar paid money to place ads there. (Still, I'll grant you, 10% seems surprisingly high.) And if Florida, Hawaii and Colorado are the sources of more Hertz than Zipcar hits it could be because Zipcar ISN'T in those states. Interesting data but I wonder if you’re making inferences that have other simpler explanations. If 10% of Zipcar hits came from travel web sites it seems likely that it’s because Zipcar paid money to place ads there. (Still, I’ll grant you, 10% seems surprisingly high.)
And if Florida, Hawaii and Colorado are the sources of more Hertz than Zipcar hits it could be because Zipcar ISN’T in those states.

]]> By: Heather Hopkins http://www.experian.com/blogs/hitwise/2008/12/31/zipcar-competition-and-good-times-for-car-sharing/#comment-27096 Heather Hopkins Fri, 02 Jan 2009 12:42:19 +0000 http://www.experian.com/blogs/ilovedata/2008/12/31/zipcar-competition-and-good-times-for-car-sharing/#comment-27096 Irish, Thanks for pointing out my error. I've updated the entry! Irish, Thanks for pointing out my error. I’ve updated the entry!

]]> By: Irish http://www.experian.com/blogs/hitwise/2008/12/31/zipcar-competition-and-good-times-for-car-sharing/#comment-27095 Irish Thu, 01 Jan 2009 14:35:59 +0000 http://www.experian.com/blogs/ilovedata/2008/12/31/zipcar-competition-and-good-times-for-car-sharing/#comment-27095 Wecar is enterprise not uhaul. Wecar is enterprise not uhaul.

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