Hitwise recently added DMA® (Designated Market Area) reporting to our demographics data and with 2008 Beijing Olympics underway we wanted to see which markets have visited the NBCOlympics.com website the most in the past four weeks.
In television industry network execs hope that the big markets tune in for special events and that has been the case online for the NBCOlympics.com website as Los Angeles and New York were the two top DMA markets visiting the website for the 4 weeks ending August 9, 2008. The markets rank as the #2 and #1 DMA markets overall among the 210 DMA markets based on market share of U.S. visits.

Check back to the blog as we will be posting Olympic trends from three markets during the games.