By: Simon

Simon — Fri, 13 Jun 2008 08:39:56 +0000

I agree with Colin above.
Online video is still in the abstract stage of perception to many people. Hulu may have the content, but they need to work on their visibility, to get their name out there and, ultimately, to become synonymous with online video content in the US

By: Colin Donald

Colin Donald — Thu, 12 Jun 2008 08:27:27 +0000

Heather – very interesting to see that even Hulu is struggling to gain traffic, despite gaining high-profile shows.
Futurescape’s research on the production of new Web shows confirms a similar problem for them, too.
The producers whom we interviewed said that gaining any visibility when launching a show was one of the biggest challenges facing them.
Both the shows and their aggregators, such as Hulu, require fully-integrated online promotional campaigns.

Comments on: Hulu Wins Big Programs But Not Yet Traffic

By: Simon

By: Colin Donald