Feb
07
2008

Google Properties Breakdown – by Pages

Posted by under Consumer Behavior

I wanted to follow up on a comment I received on my post last week with the Google Properties Breakdown. Gonçalo asks a great question – whether the ranking changes much if we look at page views rather than visits as websites. He points out that websites such as Orkut and Blogger should receive more page views than the search engine.
The following table shows the ranking of the top 20 Google Properties last week by share of US page views.
Google Properties by Pages.png
Google.com continues to top the list. Because the website gets so much traffic, even on share of page views it comes out far ahead of other Google properties. Last week, the average session duration on Google.com was 13 minutes 42 seconds. We use the IAB definition of a visit (“A series of one or more page requests by a visitor without 30 consecutive minutes of inactivity.”). This doesn’t mean that consumers are spending 13 minutes 42 seconds on each search but rather indicates that they are performing multiple searches per visit.
The big differences compared with the ranking by visits is that Blogger and Orkut jump and Google News drops. By session duration, Orkut has the highest average session duration at 22 minutes 1 second last week, followed by YouTube at 18 minutes 50 seconds.
No matter how you slice it, Google is still very much about search. And, our latest search stats show Google commanding 66% of the search market in January.

TAGS:
CATS: Consumer Behavior

    • TM
    • February 7th, 2008

    There HAS to be some mistake with respect to the average session duration on Google.com, no? Based on the above, you’re telling me that average visit duration on Youtube.com, a simple yet somewhat cumbersome site dedicated to video, is only roughly 25% longer than Google.com SERP’s? In a search for “hitwise”, I read EVERY word on the first page of results and it took 1 minute and 15 seconds. This would mean that I would either read through 10.7 pages of results or read the entire first page of results for 10.7 individual searches. Even the most obscure of searches — “getting blood stains out of a white bronco” would deliver useable results to a user quicker than that.

  2. SearchCap: The Day In Search, February 7, 2008

    Below is what happened in search today, as reported on Search Engine Land and from other places across the web….

    • Gonçalo
    • February 7th, 2008

    I again Heather and many thanks for the post. It’s been quite enlightening!
    Best,
    Gonçalo

    • John
    • February 7th, 2008

    Does Blogger include both blogger.com and blogspot.com?

    • Daniel
    • February 7th, 2008

    So does this mean that more than 55% of all US pageviews are on google search? So google command a total of over 93% percent of all pageviews but they have only only 66% of the search market?
    This doesn’t add up. How does anyone else get any traffic?

  6. GNC-2008-02-08 #346

    Lot’s of super links from the audience today, the show is seeing explosive growth and I want to thank all of you for spreading the word on the show!! Sponsors: Special Promotion code 20% off on 1 Year Shared Hosting…

  7. I’d like to clarify a few things based on some comments.
    TM – You are right – people wouldn’t spend 13 minutes on a single Google results page. That is why I conclude that people are performing multiple searches in one visits. A visit ends after 30 minutes of inactivity, so if the person leaves the website but comes back within 30 minutes, that is the same session. With multiple searches, the average session duration adds up to over 13 minutes.
    Also, to clarify – in this table, I was reporting on page views. Session duration is different (though often related). Depending on content, page views and session duration can be similar but in the case of videos – you could spend 4 minutes watching a video or you could do a whole lot of searches in 4 minutes. Last week, US consumers spent an average of 19 minutes on YouTube per session compared to 13 minutes on Google.
    Daniel – to answer your question – the percentage refers to the share within the custom category of Google properties. This is not the percent among all websites, but just among the custom category I created on Hitwise of Google properties.
    Hope that helps.
    Heather

  8. Google Properties Breakdown – by Pages

    Hitwise data Creating charts…

  9. GNC-2008-02-08 #346

    Lot’s of super links from the audience today, the show is seeing explosive growth and I want to thank all of you for spreading the word on the show!! Sponsors: Special Promotion code 20% off on 1 Year Shared Hosting…

  10. It is shocking how poor Google News and Videos are doing – considering their status on the search and image search market

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