Comments on: iTunes overtakes Free Music Downloads in Internet Searches

By: Arun

Arun — Mon, 12 Nov 2007 12:24:46 +0000

It will be interesting if you add “free mp3″ with “free music downloads”. Generally, people hear the song (promos) on TV/Radio first and then they would be searching for a particular song/album. And mp3 being the most popular format, they would add it in the search query to maximize their chances of locating it. The keyword “mp3″ clearly tells the intent to download free music as “free music downloads” suggests. So without adding the count of “mp3″ searches, the statistic could be misleading.

By: Steve

Steve — Wed, 07 Nov 2007 17:55:23 +0000

I think that can be attributed to the popularity of the iPhone and ipod.

By: Heather Hopkins

Heather Hopkins — Mon, 05 Nov 2007 09:16:09 +0000

C, Thanks for your comment. When I say “free music downloads” that is the search term that consumers were entering. We consider it non-branded as it doesn’t include a brand name and it doesn’t send almost all of its traffic to one particular website.
Searches for “limewire” are counted separately – as are searches for other music download services.
Hope that clears things up.
Heather

By: Jatin Juthani

Jatin Juthani — Sat, 03 Nov 2007 03:40:04 +0000

Its really amazing that Itunes shown increase from 0.025% to approx 0.12% in just very short time span.
as after this great fluctuation, situation is quite comparable between both of the terms,it could be considered as temporary driving-shift of people in target searches from generic ones and more common terms to specific terms. Though for selected time span there is a visible increase in percentage search share of generic search term “free music downloads” too ; but it was not as significant as “itunes” shift.

By: tw

tw — Thu, 01 Nov 2007 23:18:29 +0000

What about trends for the emerging “DRM-FREE MP3″ movements? As Apple, Amazon and the major labels scramble for prominence in this market?

By: c byrne

c byrne — Thu, 01 Nov 2007 05:10:56 +0000

aren’t ‘free music downloads’ branded too (limewire etc)?