Jun
27
2007

YouTube: 50% More Traffic than Other Video Sites Combined

YouTube’s growth has not begun to slow yet this year. Hitwise traffic data shows that the market share of US visits to YouTube has increased by 70% when comparing January 2007 to May 2007 (this only includes site visits, not streams or streams from views on embedded videos). In comparison, the market share of visits to a custom category of 64 other video sites increased by only 8% in that period. As of May 2007, YouTube’s market share was 50% greater than those 64 sites combined. Here is a ranking of the top 10 sites in that custom category for May 2007.
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Today I will be moderating a panel on video search optimization and marketing at Searchnomics 2007. Search engines are responsible for about 20% of traffic to video sites, including YouTube. Users are increasingly finding links to video pages in search engine results – and going to them. For the four weeks ending June 24, 2006 Hitwise captured 23,696 search terms sending traffic to the custom cateogry of 65 video sites. A year later, for the four weeks ending June 23, 2007, Hitwise captured 110,775 search terms sending traffic to the same category. Not only are more individual searches ending up at video sites, but clickstream data shows that more traffic is leaving search engines for video sites. The chart below shows a 300% increase in the amount of traffic leaving search engines and going to video sites in the past year. Clearly optimizing your videos for search is just as important as getting your videos up on the web. If you can, come to the session and find out what Google and Metacafe have to say about this topic.
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  1. >this only includes site visits, not streams or streams from views on embedded videos
    Without this, I don’t think you can draw many conclusions – definitely not an apples to apples comparison to sites like Blip, etc that have had an embedded player for a while now.

  2. YouTube > Other Video Sites

    LeeAnn Prescott reports on her HitWise blog that YouTube now has 50% more traffic than other (64 major) video sites combined! ValleyWag put together a pie chart so you can see how big a market share Google has on video sharing, comparing to other play…

  3. Youtube dominiert Videomarkt

  4. Keine Chance gegen Youtube

    Youtube macht die Konkurrenz platt. Der Marktanteil in Amerika ist 50 Prozent gröβer als der Anteil aller anderen Videoseiten zusammen.

  5. Keine Chance gegen Youtube

    Youtube macht die Konkurrenz platt. Der Marktanteil in Amerika ist 50 Prozent gröβer als der Anteil aller anderen Videoseiten zusammen.

  6. MySpace TV To Compete With Google’s YouTube

    MySpace, Chasing YouTube, Upgrades Its Offerings from the New York Times reports that MySpace will be launching MySpace TV tomorrow, to better compete against Google’s YouTube. MySpace TV will be an independent site and will not require a user to have …

  7. Keine Chance gegen Youtube

    Youtube macht die Konkurrenz platt. Der Marktanteil in Amerika ist 50 Prozent gröβer als der Anteil aller anderen Videoseiten zusammen.

  8. YouTube – Is It Unstoppable?

    My old favorite YouTube seems to be chugging along according to the news today. According to statistics from a Hitwise, Inc traffic data, from January to May the market share of visits to YouTube rose 70 percent even in light of the site's legal wo…

  9. オンライン映像配信トラフィックの60%はyoutube・・・というが

    YouTube: How Google won the video wars – Valleywag
    オンラインビデオの市場は決まった、という記事だ。それを裏付けるデータもでている。
    このデータの根拠がわからないがおそらく、トラフィッᬮ.

  10. Seems the Youtube’s Google deal has helped it increase usage substantially with Google now having Youtube videos in it’s video search.

    • josé
    • June 29th, 2007

    At last, an article that doesn’t speak of YouTube’s future fall. I am sure YouTube will be leading the next years and Myspace is far from being a half of this site.

  11. YouTube Traffic Growth | Dominating Video Sharing Market

    YouTube is powering ahead in the battle for traffic amongst the on-demand video market. Statistics from a Hitwise article show that from January to May the market share of visits to YouTube rose 70 percent. This impressive increase has come during a ti…

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