One of the useful Hitwise features that we don’t often mention is Fast Mover Alerts. I have configured my alerts so that each Monday I receive an email that showing the fast movers in the Shopping and Classifieds category for the previous week. I was not surprised to see that for the week ending Feb. 10, 2007, Valentine’s Day oriented gift sites were prominent, but was pleasantly surprised by the types of sites listed, which showed the sweet intentions of Valentine’s Day shoppers.

Pajamagram and Vermont Teddy Bear Company figured prominently in each other’s clickstream last week, which is not surprising considering that they are sister companies, and teddy bears and fuzzy pajamas probably have similar customers. It’s nice to see that lovers want to add fruit to their chocolate via Shari’s Berries, and are thinking of the planet when they visit Organic Bouquet.
Fast Mover Alerts are a great way to keep track of trends in your category, and otherwise stay informed of growing sites. Happy Valentine’s Day!