22
2007
‘iPhone’ Search Volume Already Greater than ‘iPod’
Since Steve Jobs’ announcement of the iPhone at Macworld two weeks ago, Internet users have been flocking online to find out more information. For the week ending 1/13/07, the share of searches for ‘iphone’ was greater than the weekly share of searches for ‘ipod’ at any time during 2006. The week ending 1/20/07 still showed a greater volume of searches for ‘iphone’ versus ‘ipod.’ This early surge in interest should indicate a rosy future for the iPhone when it becomes available in later in the year. Interestingly, the volume of searches for ‘ipod’ peaked during the last week of the year, rather than before Christmas as one would expect.
After the announcement, I wrote that Engadget was the leading site for news on Macworld. Engadget received a 29% lift in market share of visits during the week ending 1/13/0 versus the previous week, 7, and was the #4 site recieving visits from the term ‘iphone’ for the four weeks ending 1/20/07. The most common search term suggestions for ‘iphone’ get right to the point of its biggest perceived issue: ‘iphone price’ and ‘iphone cost’ were the number 3 and 4 highest volume phrases containing ‘iphone’ for the four weeks ending 1/20/07.
Excellent information LeeAnn. After the announcment of the iPhone, I took a look at which sites ranked well for a few iPhone related terms, then I just took a look today, using the same terms. What I found was that the traffic to Apple and Engadget positively influenced the rankings and presence for both of them. I think it’s one more bit of evidence that the search engines are using click-through data as part of the ranking algorithm.
Excellent post, thanks!