Comments on: Second Life Takes Off, Gains Interest of Older Generation

By: Marketing & Strategy Innovation Blog

Marketing & Strategy Innovation Blog — Thu, 24 May 2007 08:41:05 +0000

Second Life Lures Big Brother, Older Traffic

By: Ilya Vedrashko The reality show Big Brother is coming to Second Life, writes Reuters. More details on the dedicated website. The show will select 15 contestants to spend at least eight hours in a transparent house for one month….

By: LeeAnn Prescott

LeeAnn Prescott — Wed, 17 Jan 2007 19:38:40 +0000

Hi Rob,
Visitors to the Second Life website continue to drop in age:
For the four weeks ending January 13, 2007, the age of visitors to Second Life broke down as follows:
18-24 – 16.66%
25-34 – 21.9%
25-44 – 21.71%
24-54 – 23.94%
55+ – 15.79%
LeeAnn

By: Rob Shine

Rob Shine — Fri, 12 Jan 2007 13:46:53 +0000

Hi LeeAnn,
Great stats thank you! Just wondering if this trend of the decreasing 18-24 age bracket has continued into the New Year?
Many thanks!
Rob

By: jack lucas

jack lucas — Wed, 06 Dec 2006 08:14:31 +0000

Thing about Second Life is when you join you are offered a choice of Avatars. All have nice smiley WHITE faces, unless you want to pose as a Racoon.
And in the adult Horizons Resort, one character, Palad, says whenever the issue arises, we wishes the “furries” would stick to their own “community”. He defends his views, but incites others to act. His girlfriend Felicity dismisses all Scots as “mean” and the few who have dared protest this RAMPANT RACISM have been arbitrarily thrown off the site by a defiant management

By: Marketing & Strategy Innovation Blog

Marketing & Strategy Innovation Blog — Tue, 07 Nov 2006 21:21:22 +0000

Second Life Lures Big Brother, Older Traffic

By: beladona Memorial

beladona Memorial — Thu, 02 Nov 2006 16:05:32 +0000

I have been in world for 10 months now — altho only actually active for about 7 months. I became active becuase of my kids — Tasha is a furry who has been in SL almost from the beginning, Madison and Corey are podcasters [Bucket] who found a way to grow her fan base by using SL
IMNSHO, it is all about creativity and socializing. You get to build things. You get to add value. You get to belong to different groups. Altho I am usually in human form, I have wrymling and hatchling and unicorn and tini pig and big bird and gargoyle avis too. You interact with different people. You shop, you dance, you go to lectures, you go to art gallery openings, you go to concerts, you see nightly firework displays. I have been partnered. I have worked as the manager of a club. I am an unofficial newbie greeter/helper.
it is not a “game”, it is my second life. After all, we only live twice!

By: Paige Wright

Paige Wright — Mon, 30 Oct 2006 14:27:38 +0000

Fantastic information! I’ve been an SL resident for a few months now and I have absolutely noticed an influx of older players.
The appeal and addictive properties of a video game, combined the fact that SL runs its own mini-economy, and the simple fact that it’s built and managed by its players makes it a great marketing model.
As Brian stated, the ability to remain anonymous allows SL avatars to explore many things users would be too self conscious to try in RL.
Additionally, avatars are blessed with many gifts we’d all love to have in RL: the gift of flight, the ability to teleport to any location, and the anonymity to look and act any way they please (within reason of course) without repercussions.
Those looking for a video game experience will find that SL offers many sports to try, snowboarding, surfing, racing cars, you name it and if it doesn’t exist, it’s a niche you can create.
Those who prefer to use SL as a social site can make friends from all over the world, develop clubs and groups and even take classes!
Bottom line, SL is an exciting new adventure to try, whether you want to find personal or financial gain.
Feel free to look me up once you join! I’d be happy to give you tips to make your first few days productive, not to mention I know where to find the best shoes in SL.
Paige Wright

By: Torley Linden

Torley Linden — Fri, 27 Oct 2006 13:40:28 +0000

SMart!
I’ve got to send this around the company!
Thanx for taking the time to write about us.

By: Ecocandle Riel

Ecocandle Riel — Fri, 27 Oct 2006 08:47:03 +0000

Your piece was very well done. I very much enjoyed the statistics you provided.
I have been a resident of SL for 6 months. I write for the Metaverse Messenger (www.metaversemessenger.com) & SL Business Magazine (www.SLBusinessMag.com), run 3 small businesses, and have just pitched SL to a Fortune 500 company. You asked for feedback on why I like it.
SL is, by design, anonymous, and as such, it is a great place to try new things. I am not a writer. I have a degree in economics and have never written for anyone but myself. I have long wanted to try my hand at it, but would have never considered submitting a story to a Real Life publication. In SL I didn’t hesitate to submit my work. I guess the fear of my avatar getting rejected was far less grave than having Brian Meeks rejected.
With a degree in economics, I am fascinated by the commerce in SL. I have opened 2 businesses with partners, Lupo Drake Galleries and Gracie’s Cards, and a little skate shop and ice rink. I build furniture, buildings, textures, animations and recently started doing my own Machenima movies. I have spent the last 3 months teaching myself Photoshop, and have become competent, which strangely enough has become helpful in my RL job.
Lastly, I love the people. I have friends from Ohio, Florida, Canada, England, Australia, and Finland. They are all talented, interesting people, and we enjoy sharing the goings on in our lives, second and otherwise.
LeeAnn, if you should ever stop into SL, please look up Ecocandle Riel and I would love to show you around.
Sincerely,
Brian Meeks
Aka
Ecocandle Riel

By: Mack Collier

Mack Collier — Thu, 26 Oct 2006 17:50:06 +0000

So first MySpace, and now Second Life are boasting older than expected communities? Interesting.