What is your point? If your a fan of howard there are other web sites that we go to (stern fan network) for one. He is bigger and better than ever.

There is no need to go to his website any longer now that you can see everything on Howard TV, his On-Demand television station. Those seeking visuals have eschewed his website, and would rather see it uncensored and in high-def on Howard TV.
Howard’s show has never been better.

I am not sure you have made a valid point. As someone that works in search marketing, i believe the trends you are pointing to are invalid. You are trending searches on his name from a point when they were already artificially high based on his jump to Sirius. People that would normally not care about Howard, his show or his celebrity were interested in the deal and more about that piece of his life. Fans know where to go to find info about him and the show. The “downward” trend you mention, is, I would guess more of a return to normalcy.

Looks like you’ve angered the Stern fans.
What really get’s ‘em riled is when you mention the fact that O+A now have at least 10 times a many listeners as old man Howie. “Hoo-hoo Robin…I invented the Internet. Tell ‘em Fred.”
Howard Stern = obsolete.

My two cents here is that the Howard Stern show is now for the true fans of his product, and the casual listener won’t pay the money for satellite radio (though if they tried out either product, I’m sure they would be convinced it is superior entertainment) As far as the Beetle post is concerned, who is O+A, and are the numbers you’re claiming based on the real numbers listening, or are you saying that 30 million people listen to their radio show? That seems like a bit of hyperbole considering that at their respective peaks, Howard Stern and Rush Limbaugh were drawing a combined audience of around 22 million.

hi bill,
if i’m not mistaken, the point of the post is that there are less searches for the name, howard stern. however, does it really mean his celebrity has suffered? he has two pay-for mediums, requiring monthly (or annual) subscriptions and he’s still generating a heck of a lot of money for himself and sirius.
howard is helping to increase sirius.com traffic, and with howard 100 and 101 streaming there, my guess is that the visits tend to be longer as people listen to the show while in the office or at home.
it all boils down to quality over quantity, especially in this ad game, right? the subscribers to sirius and/or howardtv are part of a captive audience. sirius and howardtv have great psycho/demographic information on the subscribers, and advertisers will pay for the right to an exlcusive club of listeners/viewers that have paid handsomely in hardware and subscription fees to gain access to the content.

I think this needs to be put into context. This time last year Howard announced that he was leaving regular radio fo Sirius and I’m sure his name being searched was at an all time high. Now he isn’t making the news as much as he did going into the last months of his career on regular radio for the obvious reason the story is now a year old. But the man is still considered one of the top 3 most influential people in entertainment. Are his numbers of searches down from this time last year maybe? Is he even more popular then ever, maybe? I think the fact that Sirius is now the premier satelitte radio company (nascar left xm this year, NFL is only on Sirius etc.)They have almost as many subscribers as XM who once lead that category by at least 5 million. Because of Howard people think of satelitte radio and more importantly sirius. Ibet if you looked at sirius hits compared to this time last year they would tell a good story about Howard’s popularity.

>the data clearly shows that his celebrity hasn’t >benefited.
This is as much an inane statement as it is stating the obvious.
When you leave a free medium which has a much larger pool of potential listeners to another medium which isnt free and has a much smaller pool of potential listeners, what kind of moron would Stern (or anyone else) have to be to think that his celebrity would ‘benefit’ from entering a smaller market?
It is apples and oranges.
Stern left for three reasons I believe: money (and NO ONE has ever gotten this much), freedom (to say and do what he wants) and fatigue at the whole process of terrestial radio with all its FCC regulations, ratings and lets be honest, he was the top cat for over two decades: so its been there, done that.
I truly do not believe that any sane person would compare his numbers now to his free radio days but that’a another game he is playing: he is now selling radios and subscriptions, not ratings to advertisers.
Its a different business altogether.
O/A have failed at XM no matter how you spin it and even Oprah, queen of all media has done nothing to boost XM sales since she has arrived.
While the Stern (HUGE) ego takes credit for all the upside that Sirius is getting, there is no denying that in the satellite business he is the ONLY big name who has managed to move some product. Of course, 500 million is an insane amount of money to pay.
Btw, next year Im selling my car and I believe I wont be buying as much gas as before.
Hey, if were gonna state the obvious…
Rob
*Not a big fan of Stern’s ego or the asskissers he surrounds himself with but in a 6 hour show, I can find about 1.5 hrs of interesting material when I have nothing to listen to and the interviews with the Dixie Chicks, Tommy Chong, Doug Stanhope and John Daly that my friends taped for me are the best things I heard this year.

I love how people get a chart and believe that it tells them everything…people that voted for ross perot. Anyway, Look at subscriptions to Sirius a year ago, and look now. No graphs, just numbers. The stock drop is explained by people starting rumors that howard is leaving sirius and going to regular radio. My question is why? Why would anyone who can say what he wants, gets paid that much, work in a much better studio, have his own TV channel, and claim that he was a contributor for the increase of sirius sales and subs. leave? Does that make sense to you or do i need a graph? Also, on searches for “Howard Stern” why would you search for something on the net if you already know whats up. He is on Sirius, and if you want to hear him cough up $.49 a day, and get your answers about him. One more thing….if O+A are soo great, why are they back on regular radio doing a watered down show along with XM. If they were that great and have that may followers Stern would have hired them to have a show on the sirius channels. My 5 Cents.

Bill, it must just tear at your craw to know that Stern fans are buying 6,000 radios a day. Care to divulge how much XM stock you own? Any association with Clear Channel? In the dark like Neil Cavuto? You should write about K-Rock and the David Lee Roth implosion, or the 20 minutes per hour of commercials they jammed down Howards throat for the last 6 months on terrestrial radio. I stoppped watching the 3 Networks – ABC, CBS, NBC long ago due to the incessant repetitive commercials, and the same with Comedy Central; too many friggin ads. Some day, who knows when, sponsors will figger out that hey, we should have been bunching all our commercials together at the end of a show, instead of every 7 minutes. Go listen to Howard, he’s on for over an hour without one stinkin word from a sponsor.

i like listening to howard a few times a week.
but i have a feeling this will happen:
1. satelite will never take off, unless they
make it free. i don’t get it-they still
have commercials! and the last thing i want is
to pay another bill. i don’t care if the cost was the price of the stamp, i still would not want it!