Comments on: Social Networks & News – Another MySpace Phenomenon

By: darthoz

darthoz — Fri, 01 Sep 2006 14:06:51 +0000

Another social network. A lot of individuals who use that site emailed me to join it. To my amazement, some all ready signed up a darthoz on myspace. Glad I was able to obtain my url for Star Wars action figures and general information. I feel that the traditional “word of mouth” or “buzz” might contribute to the retail factor.

By: David Binkowski

David Binkowski — Fri, 01 Sep 2006 13:25:13 +0000

MySpace has made its way into the mainstream, agreed, however it can not be the banner ads/links that are driving retail traffic — the ads on the site are rarely for the aforementioned product/retail sites. A more likely conclusion would be that visitors are stopping in to check their MySpace account the way older web users read the news and then venture on to their next site.
Additionally, MySpace prohibits non-paid advertisement links on the site – so profiles aren’t necessarily allowed (but are sometimes permitted) to link to other sites from their homepage.

By: axsstech

axsstech — Fri, 01 Sep 2006 08:34:21 +0000

“If you click a bookmark while on a site, that site will not show up as a referrer to the site you visit after clicking on the bookmark.”
I use a statcounter on my website that shows myspace.com click throughs. There is no referral id(because it is not a referral ad), but I can see the myspace originating domain in the stats.

By: Venkatesh Kanchan

Venkatesh Kanchan — Fri, 01 Sep 2006 02:53:16 +0000

If you click a bookmark while on a site, that site will not show up as a referrer to the site you visit after clicking on the bookmark.
So, my guess would be that these statistics arise from traffic generated by people clicking on links/advertisements embedded in myspace pages.

By: mark

mark — Thu, 31 Aug 2006 20:32:03 +0000

Hi Bill,
What do you mean when you say MySpace was responsible for 1.35% of all visits to the news category? Does that mean MySpace was the last site a person was on before going to a news site, regardless of whether a link on MySpace led the person to the news site? (An example of that would be, I’m editing my MySpace page, and then I click a bookmark to NYT.com). Or does “responsible” mean that 1.35% of all visits to the news category are coming from links embedded in MySpace web pages? If the latter, then MySpace’s contribution to news traffic seems comparable to Google News’s. If the former, then are they really comparable?