http://www.experian.com/blogs/hitwise/2006/05/22/mapquest-google-and-yahoo-maps-the-brand-issue/ Insights about online marketing, e-commerce and industry trends Thu, 30 Aug 2012 13:37:42 +0000 hourly 1 http://wordpress.org/?v=3.4.2 http://www.experian.com/blogs/hitwise/2006/05/22/mapquest-google-and-yahoo-maps-the-brand-issue/#comment-23269 Markus Fri, 26 May 2006 11:36:15 +0000 http://www.experian.com/blogs/ilovedata/2006/05/22/mapquest-google-and-yahoo-maps-the-brand-issue/#comment-23269 Your theory has 1 big problem... People spell search terms differently for different companies. map quest, mapquest. Or in the dating world a good example is. Plentyoffish, plentyoffish.com, plenty of fish, pof. vs lavalife, lava life and lavalife.com. The distribution of searches across terms is nearly random and comparing just 1 version of spelling a companies brand against another is rather meaningless. You must add up all the different variations of searching for a companies brand to get a true idea of mindshare. Your theory has 1 big problem…
People spell search terms differently for different companies.
map quest, mapquest. Or in the dating world a good example is. Plentyoffish, plentyoffish.com, plenty of fish, pof. vs lavalife, lava life and lavalife.com. The distribution of searches across terms is nearly random and comparing just 1 version of spelling a companies brand against another is rather meaningless. You must add up all the different variations of searching for a companies brand to get a true idea of mindshare.

]]> http://www.experian.com/blogs/hitwise/2006/05/22/mapquest-google-and-yahoo-maps-the-brand-issue/#comment-23268 GoogleVoice Thu, 25 May 2006 11:07:03 +0000 http://www.experian.com/blogs/ilovedata/2006/05/22/mapquest-google-and-yahoo-maps-the-brand-issue/#comment-23268 "While I know it's anecdotal, going to my own experience, when I'm running out the door and need to get a quick map to my next business meeting, my fingers automatically type "Mapquest" as I've used the service for years." Yes, it will be hard to get the older generation to try the new brand because all they want is how to get from point A to point B. They don't need the additional funtionality to show them where to go. The newer generation like myself go to sites like Google map and Earth because we are hungry for new technology and need to be fed with these "superior" functionality. GV “While I know it’s anecdotal, going to my own experience, when I’m running out the door and need to get a quick map to my next business meeting, my fingers automatically type “Mapquest” as I’ve used the service for years.”
Yes, it will be hard to get the older generation to try the new brand because all they want is how to get from point A to point B. They don’t need the additional funtionality to show them where to go.
The newer generation like myself go to sites like Google map and Earth because we are hungry for new technology and need to be fed with these “superior” functionality.
GV

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