Today I spoke on the competitive research panel at Search Engine Strategies, and introduced some of our new Search Intelligence features that launched this week, one of which is the ability to trend keyword breadth over time. Keyword breadth is the incidence of the number of searches containing a specific keyword as a percentage of all searches. This is great a way to gauge the popularity of a keyword beyond charting the keyword itself (which we do often on this blog) You could assume that if more people are searching on a specific word, there will be greater number of variations of terms containing that word.
Below is the trend chart of keyword breadth for “remodeling,” which shows that the number of searches containing the word “remodeling” increases significantly January and June. This makes sense considering the New Year’s resolution phenomena, which Bill touched upon in his Thanksgiving entry with dieting searches. In January people pick up a lot of projects that they had set aside during the holiday season. And June, as the start of summer, sees increased activity on “remodeling.” As the weather warms and the days lengthen, people seem to be interested in starting home projects. As a bonus for those who already saw this at SES, I’ve included the top search term suggestions for “remodeling.” This is an interesting case in which the variations of the term receive a greater volume of searches than the term alone.