There really is no end to the insight that search term data can provide. Given that October is Breast Cancer Awareness Month, I was wondering, do awareness months really make a difference?
Measuring the volume of searches on “breast cancer” can provide insight into Internet user’s awareness. Considering the fact that early detection is a key factor in reducing breast cancer mortality rate it should follow that increased awareness will result in lives saved.
The chart below indicates a sharp rise (over 200% from August to October 2004) in “breast cancer” searches that coincide with last October’s Breast Cancer Awareness Month. I expect we’ll see a similiar rise this year.

What sites are getting traffic from searches on “breast cancer”? The following screen shot from Hitwise Search Term Analysis provides the answer: