http://www.experian.com/blogs/hitwise/2005/10/02/martha-stewart-is-making-a-comeback/ Insights about online marketing, e-commerce and industry trends Thu, 30 Aug 2012 13:37:42 +0000 hourly 1 http://wordpress.org/?v=3.4.2 http://www.experian.com/blogs/hitwise/2005/10/02/martha-stewart-is-making-a-comeback/#comment-23023 Anita Campbell Mon, 10 Oct 2005 10:25:52 +0000 http://www.experian.com/blogs/ilovedata/2005/10/02/martha-stewart-is-making-a-comeback/#comment-23023 Interesting.... Although I can't help but wonder if her Apprentice show is going after the wrong audience. I have been a huge fan of Martha Stewart, and know many other women who are, as well. I never believed all that stuff about "women feel threatened by Martha" yada yada. Most admire her, and felt she got a raw deal from the justice system. But the core reason people flocked to her and her products is that she covered topics in a depth and of a type that you couldn't find anywhere else. Where else could you learn month after month how to make the perfect gravy, or the best way to keep the mashed potatoes warm for two hours so that you could enjoy your holiday instead of slaving over a hot stove at the last minute while everyone else is enjoying cocktails, and so on. I happen to spend a huge amount of time on business and entrepreneurship issues, but I wouldn't go to Martha for those points (even though I think she is a brilliant business woman). However, when I need new garden tools, I'll drive out of my way to buy a Martha Stewart tool any day of the week. Just my perspective.... Interesting….
Although I can’t help but wonder if her Apprentice show is going after the wrong audience.
I have been a huge fan of Martha Stewart, and know many other women who are, as well. I never believed all that stuff about “women feel threatened by Martha” yada yada. Most admire her, and felt she got a raw deal from the justice system.
But the core reason people flocked to her and her products is that she covered topics in a depth and of a type that you couldn’t find anywhere else. Where else could you learn month after month how to make the perfect gravy, or the best way to keep the mashed potatoes warm for two hours so that you could enjoy your holiday instead of slaving over a hot stove at the last minute while everyone else is enjoying cocktails, and so on.
I happen to spend a huge amount of time on business and entrepreneurship issues, but I wouldn’t go to Martha for those points (even though I think she is a brilliant business woman). However, when I need new garden tools, I’ll drive out of my way to buy a Martha Stewart tool any day of the week.
Just my perspective….

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