http://www.experian.com/blogs/hitwise/2005/09/22/notes-from-vegas-search-terms-and-the-competitive-substitute/ Insights about online marketing, e-commerce and industry trends Thu, 30 Aug 2012 13:37:42 +0000 hourly 1 http://wordpress.org/?v=3.4.2 http://www.experian.com/blogs/hitwise/2005/09/22/notes-from-vegas-search-terms-and-the-competitive-substitute/#comment-23012 Anonymous Thu, 06 Oct 2005 10:27:15 +0000 http://www.experian.com/blogs/ilovedata/2005/09/22/notes-from-vegas-search-terms-and-the-competitive-substitute/#comment-23012 good observation, we have definatly seen this reverse corellation in effect as punters win and loose their cross channel activities fluctuate. A better way to see this would be to make basic assumption such as a poker player is more likely to be a sport bettor then a casino player and as such we can infer that when this poker player wins and his game is on then he will be on it, but the same can't be said about casino gaming which is more of a passtime for poker player then serious gaming. Our research has shown that most gamblers will play casino games when they either have low bankrolls or there is a special promotion on a game their favor (usually blackjack). If we could have had the figures for casino keywords such as online casino and online gambling i am sure it would have shown a steady pace throughout the time period as casino players migrate from one site to the other based on offers and are not particulary loyal. good observation, we have definatly seen this reverse corellation in effect as punters win and loose their cross channel activities fluctuate. A better way to see this would be to make basic assumption such as a poker player is more likely to be a sport bettor then a casino player and as such we can infer that when this poker player wins and his game is on then he will be on it, but the same can’t be said about casino gaming which is more of a passtime for poker player then serious gaming. Our research has shown that most gamblers will play casino games when they either have low bankrolls or there is a special promotion on a game their favor (usually blackjack).
If we could have had the figures for casino keywords such as online casino and online gambling i am sure it would have shown a steady pace throughout the time period as casino players migrate from one site to the other based on offers and are not particulary loyal.

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