Posts Tagged ‘ World Cup 2010 ’

1 in every 100 UK Internet searches Sky Sports related

Tweet Although the lower leagues had already kicked off earlier in the month, the football season truly got underway this weekend with the first Barclays Premier League matches. As you would expect, UK Internet visits to key football related websites increased significantly last week: the Official Fantasy Premier League site by 186%, Sky Sports by [...][ READ MORE ]

Budweiser tops the Experian Hitwise World Cup Brands Index during week 2

Tweet Budweiser, an official FIFA World Cup sponsor and sponsor of the USA team, was the brand that made the most of its World Cup involvement last week. UK Internet searches for Budweiser increased by 25% between the week ending June 12th and the week ending June 19th and its Experian Hitwise World Cup Brands [...][ READ MORE ]

South African Airways and beer companies biggest beneficiaries of World Cup sponsorship so far

Tweet Every week during the World Cup we’ll be publishing the Experian Hitwise Brand Search Index, our way of measuring a selection of brands’ sponsorship activities. The Index is based upon the volume of UK Internet searches for multiple variations of each brand. All of the brands selected are either official Fifa World Cup sponsors, [...][ READ MORE ]

Rio Ferdinand the most searched for footballer in the UK; Cristiano Ronaldo the most popular around the world

Tweet Last week 1 in every 155 search terms typed into a search engine in the UK were World Cup related. However, this number refers only to terms containing variations on the phrase ‘world cup’; there are obviously lots of other types of search taking place as a result of events in south Africa not [...][ READ MORE ]

Flag searches reflect the patriotic mood

Tweet You can’t have failed to notice the number of flags flying in the UK over the last few weeks. Many of those hanging from cars, pubs and windows across the land are England flags, but other nations are represented as well. The reason behind the sudden outburst of national pride is, of course, the [...][ READ MORE ]

World Cup 2010 searches and Panini football stickers

Tweet The World Cup is nearly upon us and, as you would imagine, the Internet is starting to go mad for it. Last week (w/e 29/05/10) UK Internet users searched for nearly 25,000 terms; a few were related to other events, but the vast majority referred to the upcoming festival of football in South Africa. [...][ READ MORE ]