Posts Tagged ‘ Search ’

Yolo unfairly overlooked as Word of the Year

Tweet I am always fascinated by the evolution of language and so it was a delight to see the Oxford English Dictionary proclaiming the word “omnishambles” as the word of the year for 2012. What is always interesting to me is how the judges of panels deciding such things come to choose the eventual winner. [...][ READ MORE ]

5 Digital Marketing Insights

Tweet Five cool stats from Experian Marketing Services’ expertise in search, social, email, mobile and segmentation that could help you unlock the potential of your digital strategy. Optimised subject lines could generate 10.8 billion opened emails One of the first goals of any email marketing campaign is to ensure that your customers are opening your [...][ READ MORE ]

Google maintains market share

Tweet After a ‘Team GB’ filled month of August, the flame at the Olympic stadium has regrettably been extinguished and we are all returning to a more normal and humdrum month of September. Last month I wrote about the Changing Trends in Search in 2012, more specifically about key trends for the first six months [...][ READ MORE ]

iPhone 5 rumours impact search

Tweet Just when we think we’ve managed to catch up to everyone else and have bought the newest piece of equipment the i-world has to offer, Apple goes and does it again: they release another, newer, better version of the latest i-product. Rumour has it that this week, it’s the much anticipated and some might [...][ READ MORE ]

The changing trends in Search in 2012

Tweet We’re already in August and I can scarcely believe where the first seven months of the year have gone. Before I know it, it’s going to be time to sit down and write my year in review for 2012 so I thought I would take some time to reflect on the year so far [...][ READ MORE ]

A closer look at Experian AudienceView

Tweet This week sees the release of Experian AudienceView – an exciting new product we’ve launched which will allow businesses to gain unparalleled insight and understanding about their customers. Experian AudienceView allows you to define an audience by virtually any characteristic and then see the online behaviours of that anonymous audience, including the websites they [...][ READ MORE ]

Mobile usage boosts YouTube to highest ever traffic figures

Tweet YouTube had its biggest ever month of traffic in July, accounting for 1 in every 35 UK Internet visits during the month. The video site recorded its best ever performance in the Hitwise Social Networking and Forums category in July, in part due to strong growth of visits to YouTube from mobile devices. YouTube [...][ READ MORE ]

Google accounts for 92% of UK searches

Tweet Each month here at Hitwise we look at the top players in the search and social markets and benchmark the top websites against each other. Google has been dominant in the UK search market for many years now but in June 2011 Google Sites achieved an unprecedented 92% market share of all searches conducted [...][ READ MORE ]

Father’s Day 2011 emphasises the personal touch

Tweet This weekend is Father’s Day and in the run up to the celebratory day on Sunday, search term behaviour has revolved around, dates, gift ideas and cards. What becomes immediately apparent when looking at the search data for the last four weeks ending 11 June is the number of search terms relating to the [...][ READ MORE ]

How search is the ideal benchmark for consumer behaviour

Tweet On Monday the Bank of England (BoE) released its latest Quarterly Bulletin which included an article Using search data as economic indicators. The central bank is using search data to benchmark key areas like housing, unemployment, tax and benefits. Here at Experian Hitwise we have long been champions of the power of search as [...][ READ MORE ]