Posts Tagged ‘ Paid search ’

Was eBay wrong to dismiss paid search?

Tweet Online retail behemoth eBay caused ripples in the digital marketing realm last month when it released a case study questioning the effectiveness of paid search. The study makes for a fascinating read and is well worth taking the time to go through fully but in essence the core findings of the paper were: Paid [...][ READ MORE ]

Google maintains market share

Tweet After a ‘Team GB’ filled month of August, the flame at the Olympic stadium has regrettably been extinguished and we are all returning to a more normal and humdrum month of September. Last month I wrote about the Changing Trends in Search in 2012, more specifically about key trends for the first six months [...][ READ MORE ]

iPhone 5 rumours impact search

Tweet Just when we think we’ve managed to catch up to everyone else and have bought the newest piece of equipment the i-world has to offer, Apple goes and does it again: they release another, newer, better version of the latest i-product. Rumour has it that this week, it’s the much anticipated and some might [...][ READ MORE ]

Paid rates up as ISAs get more competitive

Tweet As the current financial year comes to a close and FY12 begins on 6 April, consumers are searching for ISAs in order to make the most of their tax free savings. Searches for ISAs have increased by 185% in the last four weeks, although they have some way to go in order to match [...][ READ MORE ]

Call of Duty Black Ops fans rejoice at Zombie return

Tweet At midnight last night thousands of video games fans queued to get their hands on the latest must-have game – Call of Duty: Black Ops. Obviously there were plenty of people who couldn’t buy a copy last night and instead decided to buy the game online. There was a surge of online activity last [...][ READ MORE ]

Google Instant to highlight the long tail not kill it

Tweet Google has made some big changes to its search capabilities with the introduction of Google Instant. Search results now appear instantly in real-time as you type making the new Google search incredibly fast. Whilst initially the introduction of autocomplete to search might not seem like a big deal, a sentiment bluntly expressed by in [...][ READ MORE ]

Harry Potter fever: Wizarding World theme park, Deathly Hallows, Lego game

Tweet With the unveiling in June of the Universal theme park, the Wizarding World of Harry Potter, the movie trailer for Harry Potter and the Deathly Hallows, and the release of Lego Harry Potter: Years 1-4, it’s fair to say that Harry Potter fever is casting a spell over online audiences again. Of the 32 [...][ READ MORE ]

Mother’s Day: Woodlands Junior School strikes again

Tweet A couple of years ago we highlighted the extraordinary case of Woodlands Junior School, the best optimised school website in the UK. It appears high up on the Google SERP for popular seasonal terms such as ‘mothers day’, ‘pancake day’, ‘easter’ and ‘lent’. Back in 2008 Woodlands Junior School was the biggest recipient of [...][ READ MORE ]

Last minute surge in online retail traffic before VAT increase

Tweet The UK VAT rate returned to 17.5% on January 1st and, as a result, UK Internet searches related to the change also increased. As the chart below illustrates, searches for our “VAT Increase” portfolio (which includes terms such as ‘vat increase 2010′, ‘vat rate change’ and ‘when does vat go back to 17.5%’) increased [...][ READ MORE ]

Shop opening times searches up 11% this Christmas

Tweet Just after Easter we wrote a blog about the popularity of searches for shop opening times / hours. That analysis showed that searches for retailer opening times spiked during the May and August bank holidays, over Easter, and at Christmas time as people look for pre-Christmas and Boxing Day opening hours. The post-Christmas spike [...][ READ MORE ]