Posts Tagged ‘ News and Media ’

Swine flu searches increase 58-fold

Tweet UK Internet searches for ‘swine flu’ increased 58-fold last week, making it Britain’s fastest moving search term. Of the 10.9 million distinct search terms we tracked in the UK last week, ‘swine flu’ ranked 20th. As the chart below illustrates, searches for related terms such as ‘pandemic’, ‘tamiflu’ and ‘h1n1′ also shot up. Overall, [...][ READ MORE ]

Budget 2009: paid search tactics

Tweet As you would expect, last week’s budget received a lot of press attention. UK Internet searches for the term ‘budget’ increased 27-fold between the weeks ending April 18th and 25th. However, as the chart below illustrates, searches for the term only reached a similar level to last year and were actually down on two [...][ READ MORE ]

UK Internet users spending more time on social networks than shopping online

Tweet UK Internet users are spending less of their online time shopping and more time browsing online media. During March 2009, 8.6% of all UK Internet visits went to online retail websites and 9.8% to social networking websites. A year ago, in March 2008, the figures were reversed: online retailers accounted for 9.7% of all [...][ READ MORE ]

Interest rates: the relationship between online and offline behaviour

Tweet The Internet is now a key source of info for the majority of people in the UK. Consequently, search engines are one of the first places people turn to for information on everything from celebrity culture to the global financial crisis. Therefore it can be informative to use Hitwise search data as a way [...][ READ MORE ]

Festival fever and a good week for the NME

Tweet The sun may be shining, but it’s not quite time for the music festivals yet (it has to start raining for that to happen). However, following the release of the Reading and Leeds Festival line-ups in the NME last week, it is certainly festival season online. As the chart below illustrates, the number of [...][ READ MORE ]

What would a Google-Twitter marriage mean?

Tweet Last week it was reported that Google is in talks to purchase Twitter. Therefore, now seems like a good time to revisit some of the stats, starting with the top level traffic figures. As the chart below illustrates, UK Internet visits to Twitter have increased 6-fold since the start of the year and 32-fold [...][ READ MORE ]

Daniel Hannan: has social media finally gone political in the UK?

Tweet It is generally accepted that his campaign team’s use of social media contributed to Barack Obama’s victory in last year’s American presidential election. But over on this side of the pond, politicians have been much slower to grasp the nettle and really exploit the benefits of Internet. Last year’s London Mayoral election – widely [...][ READ MORE ]

Celeb and entertainment searches dominate Google News

Tweet Last week we revealed that Twitter had overtaken Google News in the UK. However, although everyone’s favourite micro-blogging service receives more UK Internet visits, Google News remains the greater source of traffic for News and Media websites. As the chart below illustrates, in February Google News UK sent five times more traffic to News [...][ READ MORE ]

Twitter and UK newspaper websites

Tweet Last week (w/e 14/03/09) Twitter.com was the 54th most visited website in the UK, up from 66th the week before. One consequence of Twitter rapid rise up the rankings is that the micro-blogging service has now overtaken most of the UK newspapers online. As the chart below illustrates, last week Twitter received more UK [...][ READ MORE ]

TV and Games are UK’s most searched for subjects

Tweet For our second guest posting on the UK blog, I’d like to hand over to Richard Seymour, Hitwise UK Client Intelligence Analyst, to take us through some of the research he has carried out recently on UK Search Engines. For my guest post here on the Hitwise Analyst blog I am going to share [...][ READ MORE ]