Posts Tagged ‘ Mosaic lifestyle ’

A closer look at Experian AudienceView

Tweet This week sees the release of Experian AudienceView – an exciting new product we’ve launched which will allow businesses to gain unparalleled insight and understanding about their customers. Experian AudienceView allows you to define an audience by virtually any characteristic and then see the online behaviours of that anonymous audience, including the websites they [...][ READ MORE ]

Online population vote YES to AV

Tweet Today (Thursday 5 May) polling stations have opened across the UK to decide whether to change the electoral system from first-past-the-post (FPTP) to the alternative vote (AV) system, under which voters rank candidates in order of preference. The majority of online searches relating to AV in the last four weeks have been very generic, [...][ READ MORE ]

The changing facets of social shopping online

Tweet We had quite a few comments on my post last month about Groupon UK and the rise of social shopping. Given the interest surrounding this topic, I thought I’d follow up with a post which concentrates on the key differences between the four key types of retail affiliate: Price Comparison sites, Cashback sites, Voucher [...][ READ MORE ]

How the Budget could affect new business start ups

Tweet Tomorrow Chancellor George Osborne will deliver his first March Budget to outline the government’s spending plans for the next financial year. A lot of the focus of the Budget is likely to be around fuel duty and interest rates, but Prime Minister David Cameron has also promised that the Budget will: “tear down the [...][ READ MORE ]

Post Earthquake people want to fly to Japan, not away from it

Tweet The devastating events unfolding in Japan in the wake of the biggest earthquake recorded in the country’s history has been dominating news headlines since the earthquake struck Sendai on Friday 11 March. Unsurprisingly, UK Internet users have been searching for news online about the quake and the following tsunami, causing an unprecedented volume of [...][ READ MORE ]

Morrisons can learn online lessons from Kiddicare

Tweet Yesterday supermarket chain Morrisons announced that it had bought baby products group Kiddicare for £70 million. The acquisition is an exciting development for Morrisons who can leverage Kiddicare’s digital platform to increase online sales and market presence. Currently Morrisons is the sixth most popular online grocery website in the UK. In January 2011 the [...][ READ MORE ]

Super Bowl bigger than Six Nations in the UK

Tweet In the last few weeks there has been a glut of exciting sport, with Andy Murray reaching the final of the Australian Open, a record goal scoring weekend in the football Premier League, the start of the Six Nations rugby and the Super Bowl. It goes without saying that the Super Bowl is a [...][ READ MORE ]

2010 Online: the year in review

Tweet I can scarcely believe that a whole year has passed since I was sitting here writing the 2009 review, but 12 months to the day here we are, and it’s been another fascinating year in the digital world. Once again I have cherry picked the best blog posts from the year which have either [...][ READ MORE ]

Hitwise reveals Middle Britain online

Tweet Earlier this week Experian revealed the real Middle Britain to bring sharp classification to what has previously been an overused and woolly term. Using Experian’s consumer segmentation tool Mosaic, some 13.1 million people were identified as Middle Britain in the UK. At Hitwise we frequently use Mosaic classifications to show what type of websites [...][ READ MORE ]

Online cashing in on Will and Kate’s royal wedding engagement

Tweet The announcement of a royal wedding between Prince William and Kate Middleton was barely hours old before the country started looking to cash in on the event yesterday. The media revealed that the wedding ring will be fashioned from Welsh gold, that souvenir shops are designing commemorative plates and that the wedding will be [...][ READ MORE ]