Posts Tagged ‘ Men ’

World Cup 2010 searches and Panini football stickers

Tweet The World Cup is nearly upon us and, as you would imagine, the Internet is starting to go mad for it. Last week (w/e 29/05/10) UK Internet users searched for nearly 25,000 terms; a few were related to other events, but the vast majority referred to the upcoming festival of football in South Africa. [...][ READ MORE ]

Will Motorway Man swing to the Lib Dems?

Tweet Earlier in the week I highlighted the impact of the ‘Clegg Effect’ on traffic to the Liberal Democrats’ website, and this has also been reflected in the most recent polls. However, the first past the post electoral system that we have in the UK means that where the parties pick up votes is as [...][ READ MORE ]

Beautiful People experiences fifty-fold increase in traffic following “fatties” announcement

Tweet The dating and social networking website Beautifulpeople.com which describes itself as “an exclusively beautiful community”, stirred up a bit of controversy yesterday when it announced the axing some 5,000 members following complaints that they had gained weight. “As a business, we mourn the loss of any member, but the fact remains that our members [...][ READ MORE ]

John Sergeant and Strictly Come Dancing online

Tweet A couple of weeks ago, when we predicted that Diana Vickers will win X-Factor, I opened my blog post thus: ‘Now that we’ve got the American election and the Glenrothes by-election out of the way, we can finally direct our attention to more important voting matters’. I though that I was joking, but it [...][ READ MORE ]

Facebook overtakes eBay to become third most visited website

Tweet Facebook became the third most visited website in the UK during July, overtaking eBay UK on the way. As the chart below illustrates, the social network received 2.75% of all UK Internet visits last month, equivalent to one in every 36. Facebook is also closing gap with Windows Live Mail (Hotmail), currently the second [...][ READ MORE ]

Superbrands: demographics and lifestyle information

Tweet The Centre for Brand Analysis released its list of the top Superbrands in the UK earlier this week, with Google taking the top spot after placing third last year. By looking at the profile of visitors to their homepages, we thought it would be interesting to try and understand the demographics of the UK’s [...][ READ MORE ]

UK DIY and Screwfix

Tweet Apparently, Good Friday is the busiest DIY day of the year, so I wasn’t surprised to see that traffic to our Shopping and Classifieds: House and Garden category increased noticeably during the Easter week. Slightly more unexpected, however, is the growth that the sector has experienced over the last three years. As the chart [...][ READ MORE ]

Football: transfer traffic and the Kevin Keegan effect

Tweet We’re currently in the middle of a seasonal peak in traffic to our Sports – Football category. As the chart below illustrates, football (soccer) websites are receiving their highest level of traffic since the season started last summer, and slightly more than this time last year. The reason for the increase is the January [...][ READ MORE ]

The demographics of gadgets

Tweet We came across this interesting claim from John Lewis that it expects to sell more electrical goods to women than men for the first time this Christmas. In order to test their prediction, I looked at the demographics of our Shopping and Classifieds – Appliances and Electronics category for the last 4 weeks, as [...][ READ MORE ]