Posts Tagged ‘ Google ’

Knife crime searches: statistics, prevention and geography

Tweet At Hitwise we believe that our search data provides an unprecedented insight into what people are thinking. This information has a huge number of uses, from spotting the latest hot band to measuring the popularity of any number of products, services or brands. However, it can also be used to measure people’s concerns and [...][ READ MORE ]

Superbrands: demographics and lifestyle information

Tweet The Centre for Brand Analysis released its list of the top Superbrands in the UK earlier this week, with Google taking the top spot after placing third last year. By looking at the profile of visitors to their homepages, we thought it would be interesting to try and understand the demographics of the UK’s [...][ READ MORE ]

Summer sales and email marketing

Tweet The summer sales are now in full swing, as you’ve probably noticed when walking around your local shopping centre / high street. As the chart below illustrates, UK Internet users continue to look for a bargain. Searches for both the singular and plural terms ‘sale’ and ‘sales’ shot up to their highest level since [...][ READ MORE ]

22% increase in paid brand search rates following Google’s trademark changes

Tweet The top online brands in the UK have significantly increased their rate of paid brand search following the recent changes to Google’s trademark policy on May 5th. Before Google’s changes took effect (4 weeks ending 12/04/2008), 9.2% of the search traffic that the top 100 online brands in the UK received from their top [...][ READ MORE ]

Google holiday logos and Wikipedia growth

Tweet When looking at our Fast Moving Search Terms list a few weeks ago, I was surprised to see the term ‘walter gropius‘ at the top of the list for All Categories. Why the sudden interest in the founder of the Bauhaus, the influential German art and a design school (not the goth band)? Pursuing [...][ READ MORE ]

Blog traffic reaches all time high

Tweet UK Internet visits to weblogs reached an all time high last week. As the chart below illustrates, Blogs and Personal Websites accounted for 1.19% of all UK traffic, equivalent to one in every 84 internet visits. Taking the slightly longer view and looking at the monthly data, you can see that the market share [...][ READ MORE ]

Postcode searches and SEO

Tweet One of the more curious and unexpected fast moving search terms that we spotted on Monday was ‘b78 3tw’. As you can probably guess, this is a postcode. Specifically, it is the postcode of Drayton Manor Park, a popular theme park in the West Midlands. The reason for the sudden surge was the number [...][ READ MORE ]

Burma / Myanmar Google charity donations

Tweet The humanitarian crisis caused by Cyclone Nargis in Burma / Myanmar.has elicited a huge amount of public sympathy and support. Yesterday we noticed that Google had taken the unprecedented step of placing a link to a special Cyclone donation service set up in conjunction with UNICEF and Direct Relief International on its main start [...][ READ MORE ]

Google delivers over a third of all UK traffic – trademark changes will have a significant impact

Tweet The top 100 Google Internet properties sent over one third of all Internet traffic to websites in the UK during March 2008. A custom category consisting of the 100 most visited Google-owned web properties in the UK accounted for 36.55% of upstream traffic to All Categories of websites in the UK during March 2008, [...][ READ MORE ]

How long does it take to recover from a Google ‘blacklisting’? (GoCompare update)

Tweet A couple of months ago we highlighted the fate of GoCompare, the insurance comparison site that was ‘blacklisted’ by Google after the search engine discovered irregular linking activity. Just to recap: for the first few weeks of 2008, ‘car insurance’ was sending more traffic to www.gocompare.com than any other search term, including its own [...][ READ MORE ]