Posts Tagged ‘ Football ’

Transfer deadline day: Torres and Sky Sports the big winners

Tweet On Monday there was a flurry of online activity as football fans across the country checked for the latest updates on the final day of the January transfer window. Among all the hype and rumours of big money transfers one player dominated online searches and conversations, Spanish striker Fernando Torres. The ex-Liverpool player completed [...][ READ MORE ]

Predictions for 2011 – Oscars and NFL

Tweet At this time of year we often reflect on the past 12 months and look ahead to the forthcoming year. I’ve already reviewed 2010 in a previous blog post and now it’s time to look ahead and see what people are looking forward to in 2011. Looking at the top search terms for ‘prediction [...][ READ MORE ]

2010 Online: the year in review

Tweet I can scarcely believe that a whole year has passed since I was sitting here writing the 2009 review, but 12 months to the day here we are, and it’s been another fascinating year in the digital world. Once again I have cherry picked the best blog posts from the year which have either [...][ READ MORE ]

Fulham and Heineken big search terms ahead of Champions League clash

Tweet The preliminary rounds of the Champions League are over and the tournament proper starts in earnest tonight, with Manchester United taking on Rangers and new boys Tottenham travelling to Germany to face Werder Bremen. The chart below shows how searches for ‘werder’ and ‘werder bremen’ spiked a couple of weeks ago as the play-off [...][ READ MORE ]

The Physio Room: content is king

Tweet Looking through this week’s list of fast moving websites, one that jumped out at me was The Physio Room, which last week ranked 15th in our Health and Medical category and was also the 12th most popular Sport and Fitness retailer. As the chart below illustrates, traffic to the site has increased five-fold over [...][ READ MORE ]

1 in every 100 UK Internet searches Sky Sports related

Tweet Although the lower leagues had already kicked off earlier in the month, the football season truly got underway this weekend with the first Barclays Premier League matches. As you would expect, UK Internet visits to key football related websites increased significantly last week: the Official Fantasy Premier League site by 186%, Sky Sports by [...][ READ MORE ]

Budweiser tops the Experian Hitwise World Cup Brands Index during week 2

Tweet Budweiser, an official FIFA World Cup sponsor and sponsor of the USA team, was the brand that made the most of its World Cup involvement last week. UK Internet searches for Budweiser increased by 25% between the week ending June 12th and the week ending June 19th and its Experian Hitwise World Cup Brands [...][ READ MORE ]

South African Airways and beer companies biggest beneficiaries of World Cup sponsorship so far

Tweet Every week during the World Cup we’ll be publishing the Experian Hitwise Brand Search Index, our way of measuring a selection of brands’ sponsorship activities. The Index is based upon the volume of UK Internet searches for multiple variations of each brand. All of the brands selected are either official Fifa World Cup sponsors, [...][ READ MORE ]

Rio Ferdinand the most searched for footballer in the UK; Cristiano Ronaldo the most popular around the world

Tweet Last week 1 in every 155 search terms typed into a search engine in the UK were World Cup related. However, this number refers only to terms containing variations on the phrase ‘world cup’; there are obviously lots of other types of search taking place as a result of events in south Africa not [...][ READ MORE ]

Flag searches reflect the patriotic mood

Tweet You can’t have failed to notice the number of flags flying in the UK over the last few weeks. Many of those hanging from cars, pubs and windows across the land are England flags, but other nations are represented as well. The reason behind the sudden outburst of national pride is, of course, the [...][ READ MORE ]