Posts Tagged ‘ Food ’

Dieting websites get FAT boost in January traffic

Tweet After the excesses of Christmas we’re firmly into dieting season as people search for ways to shed those extra pounds and promise to get back into shape. With New Year’s resolutions being swung into action, between 1 January and 8 January UK Internet visits to dieting websites increased by 47%. What is unusual about [...][ READ MORE ]

Alcohol Vendor traffic up 50% as Party season gets started

Tweet As December approaches with alarming rapidity the start of the party season will be swinging into action quicker than you can say “Secret Santa”. With office Christmas parties and large family gatherings on the way online searches will inevitably turn to alcohol and finding the best drink deals for the festive season. The chart [...][ READ MORE ]

Yeo Valley rap advert attracts brand new online audience

Tweet Organic milk and yoghurt producers Yeo Valley were certainly “keeping it country” as they unveiled their new advertising campaign – the Yeo Valley rap. The advert first aired during one of the commercial breaks of the X-Factor on Saturday 9 October 2010. With such a strong commercial slot, its little surprise that visits to [...][ READ MORE ]

Fulham and Heineken big search terms ahead of Champions League clash

Tweet The preliminary rounds of the Champions League are over and the tournament proper starts in earnest tonight, with Manchester United taking on Rangers and new boys Tottenham travelling to Germany to face Werder Bremen. The chart below shows how searches for ‘werder’ and ‘werder bremen’ spiked a couple of weeks ago as the play-off [...][ READ MORE ]

Budweiser tops the Experian Hitwise World Cup Brands Index during week 2

Tweet Budweiser, an official FIFA World Cup sponsor and sponsor of the USA team, was the brand that made the most of its World Cup involvement last week. UK Internet searches for Budweiser increased by 25% between the week ending June 12th and the week ending June 19th and its Experian Hitwise World Cup Brands [...][ READ MORE ]

South African Airways and beer companies biggest beneficiaries of World Cup sponsorship so far

Tweet Every week during the World Cup we’ll be publishing the Experian Hitwise Brand Search Index, our way of measuring a selection of brands’ sponsorship activities. The Index is based upon the volume of UK Internet searches for multiple variations of each brand. All of the brands selected are either official Fifa World Cup sponsors, [...][ READ MORE ]

BBQ searches take off as the sunshine comes out

Tweet We might have only had a couple of days of sunshine following our cold winter, but us Brits have been anticipating the summer for number of weeks now. The chart below illustrates the volume of searches for the terms ‘bbq’, ‘bbqs’ and ‘barbeques’ – all of which started to increase well over a month [...][ READ MORE ]

Is Fairtrade growing in popularity?

Tweet Another guest blog by Jonny Steel, Insights Manager, mySupermarket-Insights.co.uk Fairtrade Fortnight is an annual event which aims to raise the profile of fair and ethical trading values. The supermarkets have been keen to get on board for the past few years, highlighting their growing Fairtrade offering, introducing additional promotions and helping to educate their [...][ READ MORE ]

Coffee wars: Flat White vs. Cappuccino

Tweet Hitwise was started in Australia, and there remains a strong Antipodean influence in our London office. The most recent manifestation of this is a fashion amongst my colleagues for flat whites – a style of coffee that, like the pavlova before it, originated in either Australia or New Zealand and, depending on your opinion, [...][ READ MORE ]

Christmas Dinner – Homemade cheesecakes in; roast potatoes out

Tweet Guest blog by Jonny Steel, Marketing Insights Manager, mySupermarket.co.uk With Christmas now behind us, it’s time to look back at how our eating habits changed during one of the most financially challenging festive seasons for years. mySupermarket.co.uk, the grocery shopping and comparison website, not surprisingly found that “turkey” was the most searched for term [...][ READ MORE ]