Posts Tagged ‘ Fashion ’

The changing facets of social shopping online

Tweet We had quite a few comments on my post last month about Groupon UK and the rise of social shopping. Given the interest surrounding this topic, I thought I’d follow up with a post which concentrates on the key differences between the four key types of retail affiliate: Price Comparison sites, Cashback sites, Voucher [...][ READ MORE ]

Which retailers are leveraging the marketing power of Facebook?

Tweet You don’t have to look far online to find praise for Facebook. The UK’s most popular social network has been heralded as an indispensible tool for online advertising and social engagement for some time now. But which brands are making the most of Facebook’s enormous marketing potential? Using Hitwise data we have a number [...][ READ MORE ]

ASOS capitalise on Facebook traffic with social store

Tweet Online fashion retailer ASOS announced yesterday that it would be opening a Facebook store at the end of January, allowing users to buy items directly from the social network rather than having to click through to the ASOS homepage. ASOS gets a lot of its traffic from social media sites. In December our Social [...][ READ MORE ]

Golden Globes Glee as Lea Michele still tops searches

Tweet Awards season officially starts this Sunday when Hollywood’s A-listers hit the red carpet for the 68th Golden Globe Awards. In the last four weeks searches for terms related to the Golden Globes have increased 73% as anticipation rises ahead of the awards. The peak of searches online for Golden Globe information came in the [...][ READ MORE ]

2010 Online: the year in review

Tweet I can scarcely believe that a whole year has passed since I was sitting here writing the 2009 review, but 12 months to the day here we are, and it’s been another fascinating year in the digital world. Once again I have cherry picked the best blog posts from the year which have either [...][ READ MORE ]

Amazon.com and fashion brands buck trend to increase traffic post Cyber Sunday

Tweet Despite last Sunday (5 December) being the busiest pre-Christmas day of the year for online retailers, some of the top retail brands actually received more visits from UK Internet users this Sunday (12 December) than the famous “Cyber Sunday”. After the peaks of traffic from Sunday 5 December most retailers saw a decline in [...][ READ MORE ]

Snoods, Boots and Snow Chains up after cold spell

Tweet The snow may be thawing but the cold weather has had its effect online by encouraging people to buy more winter clothing including jumpers, scarves and boots. In our latest press release we unveiled the most searched for products on Cyber Sunday where the icy touch of winter had definitely left its mark. Among [...][ READ MORE ]

Chile Miner Rescue Coverage: The BBC vs Sky News

Tweet There was a spur of optimism to the news on Wednesday evening as the 33 miners in Chile who had been trapped for 69 days underground were finally rescued. The live broadcast of the event made the rescue all the more gripping to watch, and millions of people tuned in to see the heart-warming [...][ READ MORE ]

South African Airways and beer companies biggest beneficiaries of World Cup sponsorship so far

Tweet Every week during the World Cup we’ll be publishing the Experian Hitwise Brand Search Index, our way of measuring a selection of brands’ sponsorship activities. The Index is based upon the volume of UK Internet searches for multiple variations of each brand. All of the brands selected are either official Fifa World Cup sponsors, [...][ READ MORE ]

Selfridges: the impact of a transactional website

Tweet One of the websites that fared well in my analysis of the online luxury market was Selfridges. The famous department store’s homepage has recently gone transactional, and this has had a positive impact on its retail ranking in the UK. As the chart below illustrates, it currently ranks 30th within our Shopping and Classifieds [...][ READ MORE ]