Posts Tagged ‘ Facebook ’

Picture is clear for Skype video calls on Facebook

Tweet The big story that has grabbed people’s attentions in the digital world this week is Facebook’s announcement of a new video calling feature which will be powered by Skype. Looking at the Mosaic groups which visit Facebook and the Skype website we can see the new audience opportunities this partnership offers both parties. For [...][ READ MORE ]

1 Facebook fan = 20 additional visits to your website

Tweet We’ve been talking at Hitwise for a very long time about the benefits of social media and how Facebook in particular is becoming critical to the success of multi-channel marketing. We are constantly asked: “What’s the ROI with advertising on Facebook?”and until now that has always been a difficult question to qualify precisely. Leveraging [...][ READ MORE ]

YouTube and Twitter erode Facebook’s dominance of social

Tweet In this month’s search and social analysis release we saw some pretty interesting trends in our Social Networking and Forums category, including a bumper month of traffic for Twitter, extended growth for YouTube and a declining market share for Facebook. Last month I blogged about the growth of YouTube and how the video website [...][ READ MORE ]

Social media more popular than Entertainment online

Tweet Social networks continue to grow in dominance and for the first time ever, social media has become the single biggest activity online in the UK, overtaking the Entertainment category. During January 2011 social networks accounted for 12.4% of all UK Internet visits. Across the 9,000 social networks that we monitor, there were over 2.4 [...][ READ MORE ]

Which retailers are leveraging the marketing power of Facebook?

Tweet You don’t have to look far online to find praise for Facebook. The UK’s most popular social network has been heralded as an indispensible tool for online advertising and social engagement for some time now. But which brands are making the most of Facebook’s enormous marketing potential? Using Hitwise data we have a number [...][ READ MORE ]

ChildLine increases traffic by 900% thanks to Facebook

Tweet With Comic Relief just around the corner next month the charity sector is picking itself up after the busy Christmas period. However, although the Comic Relief website has been increasing its market share of visits to the charity sector in the last few weeks, the fastest climber last week was ChildLine. Between the week [...][ READ MORE ]

ASOS capitalise on Facebook traffic with social store

Tweet Online fashion retailer ASOS announced yesterday that it would be opening a Facebook store at the end of January, allowing users to buy items directly from the social network rather than having to click through to the ASOS homepage. ASOS gets a lot of its traffic from social media sites. In December our Social [...][ READ MORE ]

Facebook more popular than Google on Christmas Day

Tweet As we predicted last week, for the first ever time Facebook received more UK Internet visits that Google UK on Christmas Day. As the chart below illustrates, on Christmas Day (December 25th) facebook.com accounted for 10.50% of all UK Internet visits, while the figure for google.co.uk was 9.77%. This was the first time that [...][ READ MORE ]