Argos must change demographics to challenge Amazon

• October 26th, 2012
• Posted in James Murray

Tweet This week Argos announced that it would be realigning its strategy to become more digitally focused. According to The Guardian, Argos wants to become a ‘digital-led retailer’ with new initiatives to provide a wider range of products and attract a new demographic of customer who are more affluent and have higher disposable incomes. Argos [...][ READ MORE ]