Posts Tagged ‘ Demographics ’

Argos must change demographics to challenge Amazon

Tweet This week Argos announced that it would be realigning its strategy to become more digitally focused. According to The Guardian, Argos wants to become a ‘digital-led retailer’ with new initiatives to provide a wider range of products and attract a new demographic of customer who are more affluent and have higher disposable incomes. Argos [...][ READ MORE ]

Londoners 25% more interested in the Olympics than average Brit

Tweet The Olympics are finally here – and with Danny Boyle’s Opening Ceremony kicking off the “the greatest show on earth” last Friday online interest in the Olympics has reached fever pitch. In the last week (w/e 28 July 2012) Olympics searches have quadrupled in the UK, with 1 in every 50 searches online containing [...][ READ MORE ]

A closer look at Experian AudienceView

Tweet This week sees the release of Experian AudienceView – an exciting new product we’ve launched which will allow businesses to gain unparalleled insight and understanding about their customers. Experian AudienceView allows you to define an audience by virtually any characteristic and then see the online behaviours of that anonymous audience, including the websites they [...][ READ MORE ]

1 Facebook fan = 20 additional visits to your website

Tweet We’ve been talking at Hitwise for a very long time about the benefits of social media and how Facebook in particular is becoming critical to the success of multi-channel marketing. We are constantly asked: “What’s the ROI with advertising on Facebook?”and until now that has always been a difficult question to qualify precisely. Leveraging [...][ READ MORE ]

How search is the ideal benchmark for consumer behaviour

Tweet On Monday the Bank of England (BoE) released its latest Quarterly Bulletin which included an article Using search data as economic indicators. The central bank is using search data to benchmark key areas like housing, unemployment, tax and benefits. Here at Experian Hitwise we have long been champions of the power of search as [...][ READ MORE ]

Online population vote YES to AV

Tweet Today (Thursday 5 May) polling stations have opened across the UK to decide whether to change the electoral system from first-past-the-post (FPTP) to the alternative vote (AV) system, under which voters rank candidates in order of preference. The majority of online searches relating to AV in the last four weeks have been very generic, [...][ READ MORE ]

The changing facets of social shopping online

Tweet We had quite a few comments on my post last month about Groupon UK and the rise of social shopping. Given the interest surrounding this topic, I thought I’d follow up with a post which concentrates on the key differences between the four key types of retail affiliate: Price Comparison sites, Cashback sites, Voucher [...][ READ MORE ]

Psychic Sally foresees new online audience for Ents24

Tweet Ticketing is one of the most dynamic categories we monitor online as every week there are always new trends of search terms as the UK Internet population seek information about upcoming gigs, festivals, musicals and comedy acts. I’ve written previous blogs on how the Ticketing category acts as an excellent barometer of the hottest [...][ READ MORE ]

Morrisons can learn online lessons from Kiddicare

Tweet Yesterday supermarket chain Morrisons announced that it had bought baby products group Kiddicare for £70 million. The acquisition is an exciting development for Morrisons who can leverage Kiddicare’s digital platform to increase online sales and market presence. Currently Morrisons is the sixth most popular online grocery website in the UK. In January 2011 the [...][ READ MORE ]

Super Bowl bigger than Six Nations in the UK

Tweet In the last few weeks there has been a glut of exciting sport, with Andy Murray reaching the final of the Australian Open, a record goal scoring weekend in the football Premier League, the start of the Six Nations rugby and the Super Bowl. It goes without saying that the Super Bowl is a [...][ READ MORE ]