Posts Tagged ‘ Charities ’

Royal Wedding prompts cake search spike

Tweet With the Royal Wedding just nine days away, online searches have been turning very Wills and Kate centric in the UK. Of all the searches conducted by UK Internet users which contained the word ‘wedding’ over the last four weeks, 18.95% of them also contained the word ‘royal’. Using our Individual Keywords tool you [...][ READ MORE ]

Charity traffic leaps 30% in Comic Relief week

Tweet It’s red nose time and once again the UK turns its thoughts to sponsored runs, baking extravaganzas and taking baths in baked beans – all in the name of raising money for charity. As you might expect, searches for all terms relating to Comic Relief and Red Nose Day have all increased significantly in [...][ READ MORE ]

ChildLine increases traffic by 900% thanks to Facebook

Tweet With Comic Relief just around the corner next month the charity sector is picking itself up after the busy Christmas period. However, although the Comic Relief website has been increasing its market share of visits to the charity sector in the last few weeks, the fastest climber last week was ChildLine. Between the week [...][ READ MORE ]

HPV searches spike during cervical cancer awareness month

Tweet January was cervical cancer awareness month and as a result searches for cervical cancer and related terms increased by 116% during the month. Although cervical cancer was not the most searched for type of cancer during January, the chart below shows that it did overtake searches for skin cancer, and saw the biggest percentage [...][ READ MORE ]

Digital Death provides boon of Life for kids charity

Tweet Running an effective social media campaign is no easy task for any company, but for a charity with limited marketing resources that challenge is especially difficult. Perhaps the greatest success to date of an excellent charitable social media campaign was the Nike Chalkbot, which promoted the LIVESTRONG campaign on the Tour de France raising [...][ READ MORE ]

Charity searches up for Poppy Appeal and Help for Heroes

Tweet Christmas is a time for giving, and whilst the giving of presents will occupy the minds of most of us as the festive season approaches, Christmas is also a key time for giving to charities. Charitable trends have been changing online in the last three years, with searches for charity gift donations dropping by [...][ READ MORE ]

The importance of photo searches

Tweet Whilst looking through this week’s list of fast moving search terms, one term that caught my eye was ‘great north run photos’. As the chart below illustrates, searches for the term spiked last week (w/e 26/09/09) in line with the increase in more general searches for the event. This made me curious about the [...][ READ MORE ]

London Marathon: 2010 searches overtake 2009

Tweet As you would expect, UK Internet traffic to the official London Marathon website spiked last week and was up 25% on the previous year. Searches for the race also increased, but I was surprised to see both ‘london marathon 2009′ and ‘london marathon 2010′ appear in our list of the top 10 fast moving [...][ READ MORE ]

Apprenticeships and The Apprentice

Tweet UK Internet visits to the homepage of The Apprentice, the BBC TV show starring Sir Alan Sugar, have shot up over the last week. Some of this traffic is a result of anticipation for the forthcoming fifth series, but most of the visitors to the site are looking for information about this the celebrity [...][ READ MORE ]

Vouchers vs. sales: battle of the online discounts

Tweet Around this time last year we reported that post-Christmas sales searches had trebled; a couple of weeks ago we noted that this year the increase was just 3.2%. However, if Christmas 2007 was the year that online sales went mainstream, this year it was the turn of discount vouchers. As the chart below illustrates, [...][ READ MORE ]