Posts Tagged ‘ Automotive ’

The role of paid search and comparison sites in the insurance sector

Tweet The insurance industry relies on paid search traffic more than most other online sectors. During June 2009, 33.0% of all the UK Internet traffic that insurance websites received from search engines came via paid clicks. That paid search rate is much higher than the UK average of 8.6%, and also more than comparable industries [...][ READ MORE ]

BBC F1 and the new England Kit

Tweet The Formula 1 season kicked off this weekend, with Jenson Button pulling off a surprise victory for the new Brawn team. This year the UK television coverage has returned to the BBC after more than a decade with ITV. In previous years ‘itv f1′ has been the top search term sending traffic to our [...][ READ MORE ]

Pre-budget report: tax cuts and petrol prices

Tweet Given the economic conditions and the various rumours last week, the government’s pre-budget report has received a lot of attention online .Looking at the search data up to last week, you can see from the chart below that searches for ‘tax cuts’ have recently increased significantly for the first time in three years. However, [...][ READ MORE ]

Second hand goods, classifieds websites and Freecycle beating the credit crunch

Tweet The number of UK Internet searches containing the word ‘second hand’ has increased by 22% over the last 12 months, as UK consumers look for new ways to beat the credit crunch online. During the 12 weeks ending 11 October 2008, UK Internet users searched for over 22,000 distinct terms containing the phrase ‘second [...][ READ MORE ]

Paid search rates by industry

Tweet We launched our New Search Intelligence tool in the UK today and, amongst other enhancements, it includes additional paid / organic search data. One great new feature allows you to measure paid search rates by industry, so I thought I’d provide a preview here. The chart below illustrates the percentage of search traffic that [...][ READ MORE ]

Superbrands: demographics and lifestyle information

Tweet The Centre for Brand Analysis released its list of the top Superbrands in the UK earlier this week, with Google taking the top spot after placing third last year. By looking at the profile of visitors to their homepages, we thought it would be interesting to try and understand the demographics of the UK’s [...][ READ MORE ]

Petrol prices searches reach an all time high

Tweet UK Internet searches for ‘petrol prices’ reached an all time high last week in advance of yesterday’s fuel protests in London and Wales. As the chart below illustrates, searches for the term have been increasing since Christmas, and have shot up in line with prices at the pump and the level of public and [...][ READ MORE ]