Posts Tagged ‘ Automotive ’

A closer look at Experian AudienceView

Tweet This week sees the release of Experian AudienceView – an exciting new product we’ve launched which will allow businesses to gain unparalleled insight and understanding about their customers. Experian AudienceView allows you to define an audience by virtually any characteristic and then see the online behaviours of that anonymous audience, including the websites they [...][ READ MORE ]

Mini fastest moving Automotive brand online

Tweet Last week we released our second quarterly Automotive report which includes the latest online trends of manufacturers, dealerships, classifieds and motor insurance. The stand out performer this quarter was Mini, which was the fastest mover in our Automotive Brand Index. The Index monitors the top branded searches for manufacturers and car models and benchmarks [...][ READ MORE ]

Ford top Automotive brand for online searches

Tweet Last week we unveiled our very first Automotive Quarterly report, which among other things included the inaugural Experian Hitwise Automotive Brand Index. The Index ranks the top manufacturers according to the volume of searches received for both manufacturer and individual car models. Ford emerged as the most searched for brand online, accounting for 11.12% [...][ READ MORE ]

2010 Online: the year in review

Tweet I can scarcely believe that a whole year has passed since I was sitting here writing the 2009 review, but 12 months to the day here we are, and it’s been another fascinating year in the digital world. Once again I have cherry picked the best blog posts from the year which have either [...][ READ MORE ]

Singapore GP excites F1 fans but not internet searches

Tweet This Sunday’s Grand Prix in Singapore could be a decisive race to separate the top five drivers all in contention for the F1 Championship title. As it stands, Australian Mark Webber leads the pack with 187 points, but Lewis Hamilton is breathing down Webber’s neck with 182 points and Fernando Alonso, Jenson Button and [...][ READ MORE ]

Budweiser tops the Experian Hitwise World Cup Brands Index during week 2

Tweet Budweiser, an official FIFA World Cup sponsor and sponsor of the USA team, was the brand that made the most of its World Cup involvement last week. UK Internet searches for Budweiser increased by 25% between the week ending June 12th and the week ending June 19th and its Experian Hitwise World Cup Brands [...][ READ MORE ]

South African Airways and beer companies biggest beneficiaries of World Cup sponsorship so far

Tweet Every week during the World Cup we’ll be publishing the Experian Hitwise Brand Search Index, our way of measuring a selection of brands’ sponsorship activities. The Index is based upon the volume of UK Internet searches for multiple variations of each brand. All of the brands selected are either official Fifa World Cup sponsors, [...][ READ MORE ]

Volcanic ash cloud: online travel impact

Tweet Last week UK Internet users searched for over 10,000 different searches containing the word ‘volcano’, up from less than 1,000 the previous week. The reason for this surge was the volcanic eruption in Iceland that has caused travel chaos across Northern Europe. As the chart below illustrates, UK Internet visits to Aviation websites (a [...][ READ MORE ]

Motor and car insurance search behaviour

Tweet Today we present another guest post from Richard Seymour, Experian Hitwise Client Intelligence Analyst. The data is based on the excellent research that he carried out for our recent UK Insurance webinar. The chart below illustrates searches for portfolios containing well over 1000 terms relating to Motor Insurance, Health insurance, Home Insurance, Travel Insurance, [...][ READ MORE ]

Car scrappage scheme online

Tweet The government’s car scrappage scheme has been live for a few months now, and the consensus from the industry seems to be that it is starting to have an impact on new car sales. Looking at our search data, the word ‘scrappage’ has certainly gained currency in the UK; for the 12 weeks ending [...][ READ MORE ]