FA Cup Final Tickets Searches Spike ahead of Champions League

Posted on May 02 2006 by

Tweet The FA Cup Final has proved to be wildly popular online. Last week’s victory by West Ham United lead to a surge in visits to the team’s site. The site’s market share of UK visits more than doubled and the site’s ranking jumped from 25th among Sports – Football sites to 6th. The share [...]

BT buys Dabs.com for Online Sales Growth

Posted on Apr 28 2006 by

Tweet The announcement today that BT would buy the UK Electricals and Computer retailer Dabs.com surprised many. I took a look at Hitwise data on Dabs.com and BT to see what our data could reveal about the match. Reuters reported that BT bought Dabs.com to “buoy its retail sales by offering its full range of [...]

FIFA World Cup Opportunities for Retailers

Posted on Apr 26 2006 by

Tweet With the World Cup in Germany fast approaching, we have already seen interest heating up online. While the official partners of the 2006 FIFA World Cup were selected months ago, there is still time for online marketers to benefit from the lift the event will have in online activity. The World Cup is reportedly [...]

Expedia Online Marketing Success

Posted on Apr 13 2006 by

Tweet In this, my second profile of a Hitwise Annual Online Performance Award winner, I will profile Expedia.co.uk, the #1 Travel – Agencies website in 2005 based on UK visits. Expedia.co.uk ranked #1 among Travel – Agencies based on UK visits every week in 2005 (and so far in 2006). The site also consistently ranked [...]

Lazy Frogs Part 2 and Upcoming Conferences

Posted on Apr 06 2006 by

Tweet I realise I’ve been a bit more active in the blogosphere this week than usual. The flurry of activity is likely short lived. Call it the storm before the calm. Two things to mention today: 1. Lazy Frogs Part 2: Kevin May, Editor of Travolution, blogged about my post yesterday on the Jet2 CEO’s [...]

Jet2 Visits Spike on the Back of “Lazy Frog” Comment

Posted on Apr 06 2006 by

Tweet Hitwise daily data reveals that this week’s comments by Jet2′s boss about the French air traffic controllers, resulted in a spike in visits to Jet2′s website. In a press release (covered here on CheapFlights) the airline’s chief executive Philip Meeson wrote that the company “condemns French strike action and calls for lazy frogs to [...]

M and M Direct Scoops Hitwise Online Performance Award

Posted on Apr 06 2006 by

Tweet Last week Hitwise held its Online Performance Awards at the Institute of Directors on Pall Mall in London. The Hitwise UK Annual Online Performance Awards recognise outstanding business achievement and acknowledge the most successful websites in key industries based on popularity – as defined by the percentage of user visits a website received between [...]

Crazy by Gnarls Barkley Takes #1

Posted on Apr 03 2006 by

Tweet The Telegraph reported today that “pop history was made when a song reached the top of the singles’ chart based solely on computer-download sales”. Crazy by Gnarls Barkley has been creating a bit of a stir online after the song aired in an ad for Zane Lowe’s BBC Radio One show. Hitwise data reveal [...]

Spring has Sprung as have Searches for Garden Furniture

Posted on Mar 30 2006 by

Tweet DIY retailers are entering their busy season with the lead up to Easter typically one of the busiest in terms of share of visits to House and Garden and DIY websites. Analysis of Hitwise data reveals that it is not only the spring bulbs that are delayed by inclement weather, but also shopping for [...]

Argos and Homebase – Can Hitwise Data Inform Valuing the Listing?

Posted on Mar 28 2006 by

Tweet GUS announced yesterday that it would list Argos Retail Group and Experian as separate companies on the LSE this year. An interesting application of Hitwise data is to analyse the strength of a company online as an input to inform valuing a company. Following are some data points that might be interesting in considering [...]