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Posts by Robin Goad

Will social shopping spell the end of discount voucher sites?

Posted on Mar 15 2011 by

Tweet Have online discount vouchers had their day? A couple of years ago a lot of industries relied on discount vouchers in order to get them through the recession. The “credit crunch lunch” kept consumers walking through the doors of high street restaurant chains with the promises of Buy One Get One Free meals, but [...]

Which retailers are leveraging the marketing power of Facebook?

Posted on Feb 24 2011 by

Tweet You don’t have to look far online to find praise for Facebook. The UK’s most popular social network has been heralded as an indispensible tool for online advertising and social engagement for some time now. But which brands are making the most of Facebook’s enormous marketing potential? Using Hitwise data we have a number [...]

ChildLine increases traffic by 900% thanks to Facebook

Posted on Feb 17 2011 by

Tweet With Comic Relief just around the corner next month the charity sector is picking itself up after the busy Christmas period. However, although the Comic Relief website has been increasing its market share of visits to the charity sector in the last few weeks, the fastest climber last week was ChildLine. Between the week [...]

Morrisons can learn online lessons from Kiddicare

Posted on Feb 16 2011 by

Tweet Yesterday supermarket chain Morrisons announced that it had bought baby products group Kiddicare for £70 million. The acquisition is an exciting development for Morrisons who can leverage Kiddicare’s digital platform to increase online sales and market presence. Currently Morrisons is the sixth most popular online grocery website in the UK. In January 2011 the [...]

Super Bowl bigger than Six Nations in the UK

Posted on Feb 15 2011 by

Tweet In the last few weeks there has been a glut of exciting sport, with Andy Murray reaching the final of the Australian Open, a record goal scoring weekend in the football Premier League, the start of the Six Nations rugby and the Super Bowl. It goes without saying that the Super Bowl is a [...]

Love is in the air for over 50s

Posted on Feb 14 2011 by

Tweet With it being Valentine’s Day today I thought it would be appropriate to have a quick look at the online dating scene in the UK. As you can see from the chart below, dating has taken a bit of a dip in the last three years since the peak of summer 2008, but in [...]

Mafia rule on Sky Atlantic search terms

Posted on Feb 10 2011 by

Tweet Whether it’s Steve Buscemi running the mob in Boardwalk Empire or Sean Bean looking suspiciously like Boromir in Game of Thrones, there has been a lot of buzz around Sky Atlantic, the new home of American TV channel HBO in the UK. Sky officially launched its new channel Sky Atlantic on 1 February but [...]

HPV searches spike during cervical cancer awareness month

Posted on Feb 09 2011 by

Tweet January was cervical cancer awareness month and as a result searches for cervical cancer and related terms increased by 116% during the month. Although cervical cancer was not the most searched for type of cancer during January, the chart below shows that it did overtake searches for skin cancer, and saw the biggest percentage [...]

Transfer deadline day: Torres and Sky Sports the big winners

Posted on Feb 02 2011 by

Tweet On Monday there was a flurry of online activity as football fans across the country checked for the latest updates on the final day of the January transfer window. Among all the hype and rumours of big money transfers one player dominated online searches and conversations, Spanish striker Fernando Torres. The ex-Liverpool player completed [...]

Egypt protests swamp holiday search terms

Posted on Feb 01 2011 by

Tweet The recent political unrest in Egypt has had a dramatic effect on search term behaviour online and could cause a severe backlash to the Egyptian tourism industry. Protests in Cairo against president Hosni Mubarak and warnings from the Foreign and Commonwealth Office to avoid all unnecessary travel to Egypt’s capital have deterred travellers from [...]