Online seasonality is a fascinating thing to observe. When it comes to UK Internet visits Travel is one of the most predictable industries online and yet it remains immensely competitive.

Travel is one of the most mature online markets in the UK and as a result the trends have settled into regular predictable patterns that you can virtually set your watch by. Every year, travel visits have seasonal peaks in January and July with the summer season consistently outperforming the winter season.

This predictable online behaviour is important, as it allows you to forecast what is going to happen in future months, and plan your digital strategy accordingly. A couple of weeks ago I mentioned in a blog that we were hosting a webinar on the seasonality of travel. We’ve created a video with a few key travel facts that we will show you how to take advantage of in the webinar.

For the sake of ease I reprinted the five facts below:

1. Increasing your UK market share of visits by 0.1% would generate an additional £1.3 million a month.
2. Searches for flights to Marrakech have doubled year-on-year in 2012.
3. In the UK 2 minutes of every hour online are spent on a travel site.
4. Consumers clicking through from a travel email spend at least £72 more in June than any other month.
5. People in Stoke on Trent are 38% more likely to visit a luxury holiday website than the average consumer.

I hope you will be able to join us on 29 August 2012 at 14:00 for the webinar, you can register here for free. Otherwise you can find out more about Hitwise data on our website or follow us on Twitter.