08
2010
London Tube strikes cause surge in traffic to TfL website
With travel in the capital thrown into chaos over the last couple of days due to the 24-hour tube strikes, London commuters have been frantically checking online for regular service updates from Transport for London (TfL).
Two separate strikes began on Monday at 5pm and 9pm as members of the Rail Maritime and Transport (RMT) and the Transport Salaried Staffs Association (TSSA) unions both walked out on strike.
TfL’s website saw a 129% increase in visits compared to last Monday. Millions of commuters faced major delays as a result of the strikes, although TfL said that it managed to run almost 40% of its trains on Tuesday despite the staff walkout.

Looking at our clickstream data shows the top websites visited by UK Internet users after they went to the TfL site. As might be expected, news sites featured heavily in the TfL’s downstream, with users looking for further information on the strike from the likes of the BBC, Sky News and The Guardian.

As well as the obvious contenders for downstream websites to benefit from increased traffic to TfL, one of the more unusual beneficiaries was Rightmove. Compared with last week, Rightmove has seen a 188% increase in traffic coming from TfL. On reflection though, it’s not difficult to imagine some consumers wanting to move home after a frustrating day of disjointed travelling on London’s transport networks.


Hi Robin,
I’m not sure that this is the best showcase of the richness of your data. It really is extremely obvious. It reminds me of the time when Hitwise posted a blog informing us that ‘searches for gyms and health clubs spike in January’ – again, totally obvious and not at all interesting.
Also, of course Rightmove would have seen an increase in traffic from TFL because there are loads more people visiting TFL – but it doesn’t mean that they go there because they visited TFL or for any particular reason for that matter; they could have done it anyway. What you need to look at is whether there has been any relative/incremental (and of course statistically significant) increase in the click-through.
Sorry for the rant, I just think you could do more interesting stuff with you excellent product