We might have only had a couple of days of sunshine following our cold winter, but us Brits have been anticipating the summer for number of weeks now. The chart below illustrates the volume of searches for the terms ‘bbq’, ‘bbqs’ and ‘barbeques’ – all of which started to increase well over a month ago.

‘bbq’ is the most popular keyword and attracts significantly more variations than the other terms. For the 4 weeks ending April 3rd, the top 10 (of almost 3,500) search terms containing ‘bbq’ were:
1. bbq (4.1% of all searches containing ‘bbq)
2. weber bbq (3.1%)
3. gas bbq (2.2%)
4. outback bbq (1.5%)
5. webber bbq (1.1%)
6. cobb bbq (1.1%)
7. charcoal bbq (0.9%)
8. cadac bbq (0.9%)
9. gas bbq sale (0.9%)
10. weber bbq uk (0.9%)
Fingers crossed all those searchers will be able to make good use of their new purchases this summer…

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