Google doesn’t do much offline advertising, but the search giant is currently running a high profile campaign for its Chrome browser. The campaign – which has included a wrap around supplement in the Metro newspaper and a lot of ongoing outdoor activity (including on the tube) – has clearly had an impact on brand awareness. As the chart below illustrates, UK Internet searches for Google Chrome have almost doubled over the last couple of weeks and are currently running at their third highest level since the browser was launched towards the end of last summer.

Searches for Google Chrome overtook those for Microsoft’s Internet Explorer last week. However, as the chart below illustrates, Google still has some way to go before Chrome has the level of brand awareness associated with its main competitor in the ‘alternative browser’ world, Mozilla Firefox.

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