Following last week’s heat wave, us Brits turned to the web in order to find ways to keep cool. The fastest moving search term sending traffic to our Shopping and Classifieds category last week was ‘paddling pools’. This was joined in the list of 15 fastest moving retail search terms by ‘swimming pools’ (3rd), ‘air conditioning units’ (4th), ‘air conditioning’ (7th), ‘fans’ (8th), ‘air conditioner’ (12th) and ‘birkenstock shoes, (15th).
The chart below illustrates searches for the most popular of these terms, and as you can see these are currently running their highest level since 2006. Given how awful the weather has been over the last two summers, this is not perhaps so surprising!

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