Dec
09
2008

133% increase in voucher searches

Posted by under Hitwise UK, Robin Goad

A whole online sector has emerged to feed British consumers’ hunger for discount vouchers for everything from supermarket shopping and pizzas to discounts at high end department stores. One in every 200 visits to an online retail website now comes from voucher sites such as Hot UK Deals or My Voucher Codes, while ‘consumer revenge’ website MoneySavingExpert has become the first port of call for many consumers before heading out to the high street or shopping centre.
As the chart below illustrates, UK Internet searches for discount vouchers have increased by 133 per cent over the last 12 months, while visits to voucher websites have gone up by 45 per cent.
UK_Internet_searches_for_vouchers_2005_2006_2007_2008_chart.png
Bargain hungry shoppers are looking for discount vouchers that will help them save money both online and on the high street. During the 12 weeks ending 15 November, UK Internet users searched for over 20,000 different variations on the term ‘voucher’, with many of these looking for discount voucher codes to use at the online checkout.
Top_UK_voucher_vouchers_searches_codes_tesco_code_pizza_express_discount_asda_paypal_play_amazon_argos_table.png
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CATS: Hitwise UK, Robin Goad

  1. Thanks for the interesting facts. This is a great tips for media buyers, since the vouchers sites seems to be hot real estate these days…

  2. More and more merchants are beginning to worry about the controlled release of codes and offers.
    As you correctly quote when a story ends up on MSE, the merchant can get a large amount of traffic, but if this offer was only meant for staff or a strategic partner what does a merchant do?
    The only way would seem to have very limited time release offers and control the distribution.
    This is why we launched http://www.promotions.co.uk, so merchants could give is the codes and we can control distribution to our partners such as:
    http://www.discountvouchers.co.uk
    We currently have 150 partners taking the codes from us.
    Doug

  3. Christmas shoppers play discount chicken with retailers

    This year's thrifty Christmas has prompted a slew of offers to attract people back to the shops:

  4. I’m a savvy shopper and love using money off vouchers, almost four in ten (38%) shoppers use discount vouchers twice a week or more and, on average, each UK adult hands over at least three discount vouchers in a two month period.

  5. Well voucher codes are an obvious way of saving money so I’m not surprised at all. Voucher codes are great so long as site owners don’t abuse them.

  6. Thanks for the info Robin. The voucher code sector is red hot at the moment due to Christmas and the new year sales. The snow even helps, as more people will be forced to shop online.

  7. Interestingly the results are almost identical across the pond, including the seasonal variations. Trends shows around a 60% increase at christmas in searches both for “voucher” and “coupon” – http://www.google.com/trends?q=voucher,+coupon&ctab=0&geo=all&date=all

  8. Obviously voucher codes are a great way of saving money when shopping online so I’m not surprised at all.

  9. yes, because voucher codes is easy way to find discounts

  10. Obviously voucher codes are a great way of saving money when shopping online so I’m not surprised at all.

  11. Nice blog post! I personally really appreciate your weblog. I’ll make sure that I will come back again!

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