Growth strategies for today’s consumer market

• March 14th, 2012
• Posted in Auto

Tweet In 2010, lenders began to change their focus from maintaining to growing portfolios. Most strategies focused on marketing to the least risky tiers of consumers as lenders tested marketing strategies in an unfamiliar economic environment. In 2011, the focus is on expanding that marketable universe and determining how to profitably grow, while managing risk [...][ READ MORE ]