A mobile-centric approach to acquisitions...

Posted on Oct 27 2014 by
The ubiquity of mobile devices provides financial services marketers with an effective way to distribute targeted, customized messages that appeal to a single shopper — a marketing segment of one. With eight out of 10 retail...

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Holiday email trends...

Posted on Feb 05 2014 by
The volume of emails sent by marketers rose nearly 13 percent during the 2013 holiday season compared to 2012. The higher email volume led to a 9 percent increase in the number of online retail transactions and an 18.4 percent...

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