Bankcard growth trend continues...

Posted on Feb 19 2015 by
According to a recent Experian credit-trend analysis, bankcard originations for all of 2014 totaled $318.7 billion, a 20 percent increase over 2013 originations of $266.5 billion. The growth trend demonstrates the importance...

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Annual study analyzes e-mail marketing trends...

Posted on Mar 27 2014 by
According to Experian Marketing Services' annual Email Market Study, personalized promotional emails have 29 percent higher unique open rates and 41 percent higher unique click rates than nonpersonalized mailings. The study also...

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