Top challenges for marketers revealed...

Posted on Apr 28 2016 by
Experian’s 2016 Digital Marketer Report reveals the key issues impacting...

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Top marketing resolutions...

Posted on Jan 21 2016 by
For marketers, the start of a new year is an...

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Seasonal email trends...

Posted on Oct 01 2015 by
With the holidays around the corner, retailers are getting ready...

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The value of mobile subscribers...

Posted on Sep 24 2015 by
While mobile subscriber lists typically are much smaller than email...

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Cross-channel marketing reality check...

Posted on Sep 11 2015 by
According to a recent Experian Marketing Services study, 99% of...

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Opportunities through the rise in smart devices...

Posted on Feb 20 2015 by
According to the latest research by Experian Marketing Services, nearly a third of all Americans use at least one type of smart or Internet-connected device* (wearable fitness tracker, smart watch, smart TV, smart home...

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The results are in: Peak week email volume and revenue are u...

Posted on Dec 21 2014 by
This season’s peak week, the Wednesday before Thanksgiving through the Tuesday after Cyber Monday, had an 18 percent increase in email volume, an 11 percent rise in transactions and a 7 percent increase in email revenue in...

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Social media is a key driver of traffic to retail Websites...

Posted on Jan 12 2014 by
According to Experian Marketing Services’ holiday peak week analysis, social media proved to be a key research tool for holiday shoppers and a crucial driver of traffic to retail Websites. Based on a comparison of upstream...

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