Recent Posts

Authentication through device intelligence

Apr 23 2015 by
With more than one-third of customers interacting with a single business in five or more channels and more than 85 percent of consumers using online or mobile to conduct business, omnichannel fraud prevention has become a...

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A centralized approach to data quality

Apr 22 2015 by
Data quality continues to be a challenge for many organizations. A recent Experian Data Quality study found that the majority of organizations have failed to optimize their data-management strategy, resulting in poor customer...

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Bankcard utilization increases dramatically for lower tiers

Apr 21 2015 by
While the average bankcard utilization rate hovered around 20% during the last quarter of 2014, utilization rates can vary greatly when analyzed by VantageScore® credit tier. Lenders can play a role in educating consumers...

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Gift cards continue to increase in popularity

Apr 16 2015 by
Gift cards are the most requested gift item and have been for the last eight years. Merchants love gift cards because they take up very little space and the recipient often ends up spending more than the value of the gift card....

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Driving value through customer loyalty and advocacy

Feb 20 2015 by
A comprehensive customer-experience strategy can give companies the competitive edge needed in a market where price, products and service can no longer be considered effective differentiators. Capturing customer insight is...

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Opportunities through the rise in smart devices

Feb 20 2015 by
According to the latest research by Experian Marketing Services, nearly a third of all Americans use at least one type of smart or Internet-connected device* (wearable fitness tracker, smart watch, smart TV, smart home...

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Bankcard growth trend continues

Feb 19 2015 by
According to a recent Experian credit-trend analysis, bankcard originations for all of 2014 totaled $318.7 billion, a 20 percent increase over 2013 originations of $266.5 billion. The growth trend demonstrates the importance...

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More consumers are doing nothing after a data breach

Feb 19 2015 by
The experience of being a victim of data breaches has created a shift in consumer behavior and attitude over the past year. A recent Ponemon Institute study found that more than one-third of consumers ignored data breach...

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Balancing customer acquisitions and fraud prevention

Feb 18 2015 by
While marketers typically spend vast amounts of money to increase customer acquisitions, fraud prevention can undercut those efforts. According to a recent 41st Parameter® study, average card-not-present declines represent 15...

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